Harley Davidson is not just a brand, its a culture. That is what primarily separates Harley from Indian, Victory, or any motorcycle brand. Personally, I can't see any brand catching up with the popularity of Harley Davidson unless they work on selling the culture. When you buy a Harley you aren't just buying a few pieces of metal and your mother a heart attack, you're buying into a culture. People are friendly (for the most part) and you enter into a select group. It's not all about leather jackets and some loud pipes but the fact that a large group of people can share the same enjoyment of the ride and the brand.
As a kid, I never understood why motorcycles were so addictive. I mean I rode a bicycle and I drove a car, so I figured it is somewhere in between. I always had an appreciation for all types of bikes however, whether it be sport or cruiser, however I never understood the vivid obsession I heard about. That is until...I saw my first rally. Sorry mom and dad but stopping at Daytona really screwed you guys over. That hour alone just to see the culture and I wanted in. Thats what it does, you taste it and you want the meal. Next was Myrtle Beach bike week, dad, you practically gave me the fork and knife and you didn't even know it. A few weeks later and I knew I wanted what Harley had to offer.
I took the beginners course at the local Harley Davidson and it hit me like a wall. This is nothing like a bicycle and car cross over. This is something different, something a lot more. I found it's not just the culture but ride itself makes you want to turn onto the freeway and drive until your gas light comes on, fill up, and keep going. There is something about a Harley Davidson that can't be replicated, maybe it's the history from being the underdog to the wrecking crew. Whatever it is, I want in.
