On October 27, Vine made the announcement via twitter that they were discontinuing their app and shutting down. The innovative platform that allowed users to publish six-second videos surprised many with its sudden closing. While Vine had a solid following and led many individuals to internet fame, its crash to destruction came almost as sudden as the app's rise.
Vine fostered a culture of creativity and experimentation. It helped individuals like Shawn Mendes and duos like Jack and Jack jump start their career in music. It also gave Nash Grier, Hayes Grier, Cameron Dallas and many more a platform to share their personalities and humor. Some people, like Cameron Dallas, gained millions of followers on Vine just from posting videos of themselves playing jokes, doing pranks and messing around.
For Zach King, Vine was a place to share magic videos that captivated and inspired millions, especially those interested in film production. He was featured on many different media outlets, including Ellen, to talk about his vines and his work. He was known to many as a vine star that gained popularity rather quickly.
So, for something unique and strong, why would it shut down? Many people believe it's because of growing apps like Instagram and Snapchat. Some also say it's because many vine users switched back to YouTube once they gained an audience. While all of these might be true, Vine's company also had major issues from the inside. The business struggled to continue to differentiate vine's platform from all the other ever increasing and growing media sites. It appears its competition ultimately led to its death.
For those who used Vine to create content or watch others', Vine is letting users keep and download their favorite Vines. Vine said, "We'll be keeping the website online because we think it's important to still be able to watch all the incredible Vines that have been made. You will be notified before we make any changes to the app or website."
To end an era and relive it's glory days, here are of some of my favorite vines by Zach King.
And last but not least, my vine that went viral one Christmas:
For one last laugh, check out the internet's grief and reminiscing over Vine by searching the hashtag #RIPVINE on twitter.