Colin Kaepernick is the new face of Nike "Just do it" | The Odyssey Online
Start writing a post
Politics

Just Get Over It, Colin Kaepernick Is The New Face Of The Nike Campaign, Big Whoop

Making Kaepernick the face of the "Just do it" campaign was a great decision.

159
Just Get Over It, Colin Kaepernick Is The New Face Of The Nike Campaign, Big Whoop
Colin Kaepernick on Instagram

In 2016 a quarterback that played with the 49ers named Colin Kaepernick decided to take a knee during the national anthem to start a protest against racial injustice.

Shortly after this happened it became the biggest political debate. One side believes that Kaepernick disrespected the flag and our veterans and the other side understands what Kaepernick is doing and believes that it has nothing to do with the flag but the fact that Black men are being killed while being pulled over by cops.

Now we're in 2018 and obviously, people still have there different opinions on taking a knee during the national anthem granted everyone deserves to have their own opinion. But this debate is resurfacing due to the fact that Colin Kaepernick is now the face of the 30th anniversary of the Nike "Just do it" campaign.

People are pissed, which is funny cause there burning things that are Nike. But the thing is they already paid the 40+ dollars for those things so it's not really hurting Nike. At the end of the day everyone is giving the campaign what it wants; attention.

Since the release of the news of Kaepernick being the face of the "Just do it" campaign people have been bringing up that he "disrespected the flag and veterans." Saying him being the face of the campaign is sending a bad message and is an "attack on the country."

So first let's discuss how taking a knee has nothing to do with the flag or veterans because it doesn't, at all. If Kaepernick had done this protest any other way it would not be getting as much attention as it has been since 2016. He saw an opportunity to stand up for something he strongly believes in and to make it really stand out, and he took that opportunity. It just happened to be taking a knee during the national anthem which got everyone's attention.

Forget about the flag and the national anthem because the protest has nothing to do with it, what it does deal with is the racial injustice that Black Americans face when cops pull them over for the color of their skin but blame it on the "tail light" being out (even though it's not).

Or when an innocent black man is killed by a cop because they "felt frightened" but all the man was doing was getting his wallet. That, that's why people are taking a knee during the national anthem, and if you don't get that then you don't care about equality.

With understanding the protest you understand that making Kaepernick the face of the campaign is not an "attack on the country." His fighting for civil rights, for human rights, that's not an attack, that's standing up for all the racial injustice in the 21st century which is why making him the face of the campaign was a great decision on behalf of Nike because it gives the message to stand up for what you believe in even if you end up losing everything. And that's what the "just do it" campaign is all about.

And while your burning the Nike shoes and cutting up Nike socks that you've already paid for while saying your buying Adidas, just think about this: if Nike hadn't renewed their contract with Colin Kaepernick, Adidas was going to make one with him.

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
Entertainment

15 Times Michael Scott's Life Was Worse Than Your Life

Because have you ever had to endure grilling your foot on a George Foreman?

411
Michael Scott
NBC

Most of the time, the world's (self-proclaimed) greatest boss is just that, the greatest. I mean, come on, he's Michael Freakin' Scott after all! But every once in a while, his life hits a bit of a speed bump. (or he actually hits Meredith...) So if you personally are struggling through a hard time, you know what they say: misery loves company! Here are 15 times Michael Scott's life was worse than your life:

Keep Reading...Show less
Featured

12 Midnight NYE: Fun Ideas!

This isn't just for the single Pringles out there either, folks

15353
Friends celebrating the New Years!
StableDiffusion

When the clock strikes twelve midnight on New Year's Eve, do you ever find yourself lost regarding what to do during that big moment? It's a very important moment. It is the first moment of the New Year, doesn't it seem like you should be doing something grand, something meaningful, something spontaneous? Sure, many decide to spend the moment on the lips of another, but what good is that? Take a look at these other suggestions on how to ring in the New Year that are much more spectacular and exciting than a simple little kiss.

Keep Reading...Show less
piano
Digital Trends

I am very serious about the Christmas season. It's one of my favorite things, and I love it all from gift-giving to baking to the decorations, but I especially love Christmas music. Here are 11 songs you should consider adding to your Christmas playlists.

Keep Reading...Show less
campus
CampusExplorer

New year, new semester, not the same old thing. This semester will be a semester to redeem all the mistakes made in the previous five months.

1. I will wake up (sorta) on time for class.

Let's face it, last semester you woke up with enough time to brush your teeth and get to class and even then you were about 10 minutes late and rollin' in with some pretty unfortunate bed head. This semester we will set our alarms, wake up with time to get ready, and get to class on time!

Keep Reading...Show less
Student Life

The 5 Painfully True Stages Of Camping Out At The Library

For those long nights that turn into mornings when the struggle is real.

3139
woman reading a book while sitting on black leather 3-seat couch
Photo by Seven Shooter on Unsplash

And so it begins.

1. Walk in motivated and ready to rock

Camping out at the library is not for the faint of heart. You need to go in as a warrior. You usually have brought supplies (laptop, chargers, and textbooks) and sustenance (water, snacks, and blanket/sweatpants) since the battle will be for an undetermined length of time. Perhaps it is one assignment or perhaps it's four. You are motivated and prepared; you don’t doubt the assignment(s) will take time, but you know it couldn’t be that long.

Keep Reading...Show less

Subscribe to Our Newsletter

Facebook Comments