The growing interest in impact investing among Gen Z and millennials stems from their desire to align their financial choices with their values. They seek investments that generate returns and contribute positively to society and the environment. Unlike previous generations, they are more socially conscious and are driven by a sense of responsibility.

The excellent news is that impact investing is not limited to those with significant capital. It’s accessible even to those with limited funds. Thanks to varied platforms, young investors can make a difference with small, consistent contributions, proving every dollar can drive change while growing their wealth.

What Is Impact Investing?

Impact investing is a strategy for generating financial returns and positive social and environmental outcomes. It prioritizes ventures that align with an investor’s values, such as promoting sustainability, social justice or community development. This approach is particularly appealing to younger generations, especially Gen Z.

In fact, 45% of this demographic is already investing, with many starting as early as 19 years old. For these socially conscious investors, impact investing offers a way to make a tangible difference in the world while building their financial future. It allows them to support causes they care about through their financial decisions.

1. Micro-Investing Platforms

Micro-investing platforms offer a low-barrier entry into impact investing, making it easy for individuals to start with just a few dollars. These platforms are designed for ease of use, often featuring user-friendly apps automating the process. Users can set up recurring contributions and invest their spare change without extensive financial knowledge.

With minimal financial commitment, micro-investing is an accessible way for those with limited funds to get involved in impact investing. The growing interest in leveraging technology for financial management is evident. With 37% of Americans expressing interest in using AI tools to help manage their money, these platforms appeal to those seeking simplicity and impact in their investments.

2. Community Development Finance Institutions (CDFIs)

CDFIs are specialized financial institutions providing credit and financial services to underserved markets and populations. These institutions support local communities by offering loans, investments and financial assistance to small businesses, affordable housing projects and community organizations. Channeling funds into these areas allows CDFIs to help stimulate economic growth, create jobs and enhance the quality of life in low-income and marginalized communities.

The social impact of investing in CDFIs is significant. It allows investors to directly contribute to developing and revitalizing their local communities while also earning returns on their investments. This makes CDFIs an accessible and impactful option for those looking to make a difference with their money.

3. Mutual Funds and ETFs Focused on Impact Investing

Mutual funds and exchange-traded funds (ETFs) designed specifically for impact investing offer a practical way for individuals to align their financial goals with their values. These funds pool together money from many investors to purchase a diversified portfolio of stocks, bonds or other securities.

With 35% of Gen Z and 43% of millennials already investing in mutual funds, these options are particularly appealing. They provide diversification and reduce risk by spreading investments across various assets.

Additionally, these funds are professionally managed, which means investors benefit from expert oversight without needing to manage them themselves. This combination of accessibility, professional management and alignment with personal values makes mutual funds and ETFs an excellent choice for those with limited funds.

Balancing Financial Goals with Social Impact

Balancing the desire for social impact with the need for financial returns is crucial for those who want to invest while ensuring economic stability. It can be a powerful path to achieving long-term financial security — and when done thoughtfully — it can alsoalign one’s wealth with personal values. Diversify investments across different impact areas to achieve this balance, such as environmental sustainability, social equity and community development.

Diversification helps spread risk, reduces the impact of any single investment’s underperformance and maximizes the overall positive effect of the portfolio. By carefully selecting a mix that meets financial goals and contributes to meaningful social outcomes, investors can build a portfolio reflecting their commitment to profit and purpose.

The Importance of Due Diligence

Researching investment options is essential for ensuring they align with personal values and impact goals, particularly for Millennials and Gen Z, 73% of whom demand environmental, social and governance criteria in their portfolios.

To achieve this, investors must evaluate potential investments, considering their commitment to sustainability, social equity and ethical governance practices. By dedicating time to research, they can confidently build a portfolio reflecting their values while driving positive impact.

Begin Your Impact Investing Journey Today

Individuals interested in starting their impact investing journey must explore accessible options, such as micro-investing platforms, CDFIs and impact-focused mutual funds. Remember, even small investments can create meaningful change when thoughtfully aligned with a purposeful impact.