Advertisements have a long history of reflecting and influencing popular culture. As someone from one of the boroughs of New York City, I've always been surrounded by advertisements. So it is extremely obvious to me why representation in these advertisements matter. Commercials online and on television are no exception. As a gay man, I'd like to present you with ten commercials that make me feel a sense of pride.
1. Israeli Gays Get Distracted On The Beach
Israel is a safe haven for LGBTQ people living in the Middle East. While places like Saudi Arabia and Iran treat gay men horrifically by enforcing Sharia Law, Israel welcomes them with open arms. That open minded attitude was even more obvious with this commercial from 2006.
2. Pepsi Brings Out The Confidence In One Guy (With A Gay Twist)
This Pepsi ad from the UK has a comedic twist that will delight the viewer with the main character's confidence. I find the women's reaction to him passing by each of them even more humorous than his friend's reactions.
3. Doritos Gay Sauna Contest Entry That Could've Gayed Up The Super Bowl
This commercial was created as a contest entry where aspiring filmmakers could create commercials for Doritos. The winning entry would be aired during the Super Bowl and the filmmaker would win a cash prize. This viral smash didn't make it, however. It seemed unfair, as several straight-themed commercials feature tons of innuendo. Unfortunately, it seems as though gay male sexuality is still threatening to some.
4. Campbell's Soup Portrays The Adorable Gay Household We All Wish We Had
This Campbell's Soup commercial is a short and sweet depiction of two gay dads sharing a sweet moment with their son. If it proves anything, it's that gay households are just like any other.
5. Marriage Equality Gets An Endorsement From Tide
While marriage equality has been a source of debate over the years, the only thing wrong with this union was the attire chosen for it. A brilliant twist ending courtesy of Tide.
6. This Heinz Commercial Is A Gay New Yorker's Dream Come True
As a gay man and a New Yorker, this commercial makes me very happy. Affection between same sex couples hasn't always been something we could see on television. However, this Heinz commercial squashes all that.
7. A Sweet And Unexpected Coming Out At McDonald's
This McDonald's commercial from Taiwan features a twist ending that is heartfelt, not comedic. For anyone who has struggled coming out, this should hit you right in the feels!
8. Sister And Brother Fight Over The Hot Pool Boy... With Coca-Cola
A nice bottle of Coke is quite refreshing. Who knew it was the perfect ice-breaker to approach your crush? This ad features a brother and sister competing for the pool boy's attention. However, it seems like someone else beat them at their own game.
9. This IKEA Commercial Was A Historic Turning Point
This classic IKEA ad from 1994 was groundbreaking for gay representation in advertising. It would be remiss of me not to include this important commercial on the list.
10. What Happens When Your Dad Sets You Up On A Tinder Date?
It's always nice to have your parents acceptance. However, even for gay guys, parents can get a little too close for comfort. This Vote Savvy ad portrays just that. But hey, they mean well, right?
Whether comedic, heartfelt, or provocative, these ten commercials have done wonders for gay male representation in advertising. It also reflects the representation of gay men around the world. From Israel to Taiwan to the UK, these commercials reflect the growing acceptance around the gay community. As far as I'm concerned, that's something to be celebrated.
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