Los Angeles producer FRND has become synonymous with a signature sound that falls into the realm of electronic-tinged pop. Real name Andrew Goldstein, FRND is an all around musician who fuses his productions with his own vocals. Because of this, he has been awarded critical praise, over 40 million streams, Hype M no.1's, and recruitment to pen tracks for popstars including Demi Lovato, Britney Spears, and blackbear.
Now on the eve of a highly anticipated return with upcoming EP, 'Before U I Didn't Exist' (Crooked Paintings/BMG), coming September 28, we're getting a sneak peak of the project with new single "Erase." Again featuring the ethereal and emotive vocals of Goldstein, FRND's "Erase" invokes nostalgia for the sound of Owl City and pairs it with a sleek production whose sound could be compared to chart-topping artists like Clean Bandit or The Chainsmokers. While it's easy to discern the vocals of "Erase" are raw and not overly-produced, the complexity of "Erase's" sound design is not lost on the listener, rather it's accentuated by the juxtaposition of Goldstein's stripped-back singing.
"'FRND is really this place you don't think you're capable of going until you actually get there," describes Goldstein. "You realize how much of life is driven by emotion versus thinking logistically. Once you navigate through these emotions, you get to the next level. That's what happened for me. "'Erase' is about someone coming into your life and wiping out lingering sadness from the past. When you realize the effect they have on you, you can't help but fall for them."
Stream "Erase" below, out everyone now, and stay tuned for additional details on FRND's 'Before U I Didn't Exist' EP still to come:
- FRND - Movies - YouTube ›
- FRND - Friend - YouTube ›
- FRND Lyrics, Songs, and Albums | Genius ›
- FRND - Be Happy - YouTube ›
- Tweets with replies by NOT FRND (@FRND69) | Twitter ›
- FRND on Spotify ›
- FRND - Home | Facebook ›
- FRND (@frnd69) • Instagram photos and videos ›
- FRND | FRND | Free Listening on SoundCloud ›