Hire Content Creators for your brand but don't know where to start? 

Simple, you just need to read these tips below by mamabee and implement them!

Tips for Hiring the Right Content Creation Service for Your Brand

Reliability

The content creation service you are looking to hire must be reliable. By reliable, we mean; the ability to meet tight deadlines without sacrificing content value should be available when needed without excuses and maintain consistent work quality. Your content creator should execute projects when due and when needed. They should always come through when the situation demands and always deliver top-notch content. You can gauge reliability by :

• Getting unbiased referrals and recommendations from trusted friends, colleagues, and acquaintances.
• Working with a reputable content creation agency with a proven track record
• Checking out reviews and testimonials, as those, rarely lie.

Expertise

It is a no-brainer that the best content creator for your brand is the one who knows their onions in the game. They should have prior knowledge of the services required or hands-on experience working in the industry your business specializes in. Technical know-how and a good grasp of market trends and analysis are a plus. You can gauge expertise by :

• Investing in an experienced content writer with a proven track record. This is an investment because expert /professional content creators and content creation services don't come cheap.
• Evaluating previous samples of their work, preferably in a similar field as yours.

Consistency

You don't want to hire a content creator who offers high-quality content one day and poor-quality content, the next. For instance, when hiring a writer, you want to ensure that their articles are written with strong grammatical syntax and minimal spelling errors. That the content is compelling, informative, and engaging. That their content quality never depreciates but appreciates instead. You can gauge consistency by :

• Requesting a trial. You can ask the content creator to deliver a test article or content. Now, most experienced content creators will demand payment for a test article. While this isn't an entirely fail-proof method to gauge consistency, it does work.
• Evaluating their portfolio. Go through their portfolio which typically includes samples of their past work and try to deduce a pattern. Did they maintain a certain standard, improve overtime, or fell below standard?.

Comprehension

Your ideal content creator must understand your target market. They should have core research and intuitive skills. A good content creator understands your customers' pain points, their "actual" needs, and desires and how your brand can meet those needs. They should be able to think out of the box and come up with creative and inventive ways to satisfy your existing customers and attract new ones. You can gauge a content creator's target market/audience comprehension if :

• They ask questions or exhibit genuine interest in your target market/audience during the interview stage.
• Provide suggestions on how to resolve your target market's pain points and improve your services to meet the existing and future needs of your customers.

Positive Collaboration

A sour and difficult working relationship is a nightmare and you should avoid this like the plague. So when hiring a content creator, ensure that they are easy to work with, flexible, accountable, and transparent. They should display a good, positive and enthusiastic attitude and be open to corrections and constructive criticism. You can establish a good working collaboration by :

• Asking for work processes, payment options, and expectations from the get-go
• Enquire if they are willing to work with your (corporate) tools like click up, Asana, and the like.

The Takeaway