Everyone likes to be liked, it's scientifically proven. We are, by nature, social creatures, and our actions are in line with this thought process. People enjoy being appreciated, valued, and given attention to whenever appropriate.
None of these traits are inherently negative or a hindrance to one's happiness in theory. However, a shift comes when social status become a priority, overtaking one's sensibility towards their own sense of morality and comfort, and this becomes a detrimental trait our society, unfortunately, adheres to.
While it may be easy to "go with the flow" for the sake of those around us, not being everyone's favorite isn't the end of the world.
Let me explain.
I'm a big personality by admission, and that can sometimes rub people the wrong way. Especially on a liberal arts campus where offending someone can sometimes be easier than finding a food stop. I'm loud, self-reliant, and don't mind stating my opinion to others, even when it's diametrically opposed.
That simple act can put the fear of God in some people. Disagreements can lead to conflict and, inevitably, some failed friendships. To act in a manner that eliminates the possibility of pushback would mean I'd have to never state an opinion that could be deemed controversial.
This ranges anywhere from "You know, the Donald isn't THAT bad a president (which I don't believe)" to "I prefer putting the milk in BEFORE the cereal (which I do believe is a sin)." Either statement could be taken lightly, or, in a differing crowd, as a punishable offense.
Do we allow ourselves and our scales of opinion to be tipped via the presence of those around us, or remain an individual with individual thoughts? Remember, those who don't stand for nothing fall for anything.
So, yes, perhaps being the "outspoken friend" errs a little on the side of an insult than a compliment, but always being the "favorite friend" would mean I'd need to make everyone like me, and that's just not possible without compromising my values. And that's something I'm just not comfortable doing.