It's said that too much of a good thing, is a bad thing.
Those that live by that mantra are correct.
Despite it only being a couple of weeks into the new year, my pop culture to-do list has increased by each newly released trailer, teaser, Netflix show, upcoming crossover event, etc. Rather, as I should say, this list creates a calendar that I must live by so I can talk to people in this decidedly social world, known as college, that is driven by pop-culture. To prove my point, think about the last Netflix sensation, and how you couldn't log onto Facebook without seeing it.
I think the best instance of this is the Marvel Cinematic Universe, or the MCU. If you're like me, you probably skip a TV show like "Agents of S.H.I.E.L.D." since you don't have the time. Heck, I haven't even seen "Luke Cage" yet! Despite skipping some TV shows, you still get the general direction the universe is heading in. I mainly keep to "The Flash" for the DC CW Universe. It's not because I dislike "Supergirl", "Legends of Tomorrow", or the various other shows, but I just don't have enough time for it. I finally got around to "Rick and Morty" this Christmas.
In my own experience, it feels like that scene from "Matilda", the one where Ms. Trunchbull is forcing Bruce to consume an entire chocolate cake as punishment. It felt so great at the beginning with a slice or two, but after a while, you become sick and tired of the thing you once loved. This is what happened to me with Marvel comics. After each reboot, giant crossover, and relaunch, the method left a bad taste in my mouth. Altogether, though, I stopped having a weekly pull list and cut back on the number of titles I purchased due to my lack of time. Lack of time has become a common theme with my interaction with pop culture.
I am not trying to rant on the ever increasing amount of pop culture, nor am I trying to make pop culture an exclusive commodity. Rather, recognizing that it is difficult to keep up with it. Luckily, it is easier now to find out what your niche is, since pop culture has become more accessible and diverse.