Yes. Girl Scout cookie cereal is happening! My inner Girl Scout is very excited about this. I am here to inform on everything you need to know about this delicious delight!
On Monday, October 24, cereal giant General Mills announced the plans for this limited time cereal. The cereal will also only be available in two flavors; Thin Mints and Caramel Crunch. Personally, my favorite cookie is the Thin Mint, and I cannot wait for this! The Caramel Crunch is modeled after the well-known Caramel Delight cookie. The cereal goes on sale in January, which is also the start of cookie selling season. Why not knock out two birds with one stone, cookies and cereal at the same time!? Part of the proceeds from selling the cereal will go to benefit some USA Girl Scout programs around the country. How cool is that?!
General Mills also believes that by having this cereal, they can save the dying market. Think about it, no one has time to sit and eat a bowl of cereal; a pop tart or toaster strudel is more convenient. General Mills may be able to reverse that trend by turning two of America’s favorite cookie flavors into something that's socially acceptable to eat in the morning. I occasionally eat chocolate cake for breakfast, so I guess I can't say what is socially acceptable.
Girl Scouts said that it's using the deal to heighten awareness of its brand and program. Their popular cookies are normally sold for just six- to eight-week period each year. Raise your hand if you think they should be sold all year long...
The arrangement also benefits General Mills Inc., which is trying to overcome a broader decline in cereal sales. Last year, it introduced limited time Star Wars-themed boxes of four of its popular cereals. And it even paired up with a craft brewery to create a limited edition Wheaties-inspired beer.
General Mills said that this is the first-ever Girl Scout Cookie cereal and plans to reveal more information about the products closer to the launch date. I am super stoked about this new cereal! I can't wait to try it! I hope I filled you in, and you're excited too!
