As social media eclipses the professional world, networking becomes essential to getting ahead in the workplace, and becoming relevant in your field. But how does one move from collecting “ghost” contacts, to holding prevalence both online and in the real world?

Indeed, networking has become more than just “talking to lots of people” and collecting business cards. Here are a few best practices when it comes to networking in today’s workplace.

1. Familiar Waters

There’s no need to immediately seek out people you don’t know. Our best connections can come from family members, friends, and existing colleagues. Share your interests and goals with them — there’s a good chance they know someone else who can advance your career.

2. Most Valuable Players

Everyone you meet has networking value — even if it’s not immediately apparent. The seemingly “low-tier” individual might have vital connections pertinent to your own career goals. Strive to create genuine contacts with everyone.

3. Give and Receive

Don’t create contacts just to “get” something — focus on how you can benefit the connections you create as well. This fosters honest and profitable networking, and contacts will be more inclined to interact with you when you are in need.

4. Be Honest

It can be tempting to form relationships just to get a job or achieve a goal, but these contacts are more likely to fall apart as time goes on. As mentioned before, focus on networking genuinely with others. To facilitate this, find individuals with similar interests and goals, and build strong relationships from there.

5. The Internet

There is a reason why influencers are currently popular. Use social media to your advantage! Let connections know of your digital presence — showcase sites online that best showcase your work and abilities.