The ideals of beauty differ all over the world, and with this come different makeup trends to match what is considered to be “beautiful.” To show how much this can contrast from different areas of the world I’ll be comparing East Asia with Europe and the United States.

In countries like Korea, China and Japan women strive for a very youthful look when it comes to their makeup. Fair dewy skin is the ultimate goal when it comes to their base makeup. It is common for women to wear a shade of foundation slightly lighter than their skin tone and of course the foundation has to have a glow! Since the goal is to achieve a light skin tone bronzer and contour are very uncommon. Shimmery shades of champagne and pink are popular shades of eye shadow and are of course paired with a fabulous pair of false eyelashes. Japan is infamous for the quality and assortment of lashes they offer because a lot of Eastern Asian women wear falsies daily. When it comes to brows and lips it is all kept very natural because remember the goal is to appear younger, and often times overdone makeup ages a person. Add some pink blush to the cheeks and the look is complete.

In the United States and Europe the makeup is quite a contrast from what is worn in Eastern Asia. Many women in the west try to achieve a nice shade of tan skin. Not only does every city have at least one tanning salon, there are also a huge variety of sunless tanning products on the market. There is no particular finish of foundation that is considered popular, it is more about finding a foundation that works with your skin type whether oily, combination or dry. Contour and highlight is newest big thing in makeup since women are trying to achieve a sculpted face. Almost every big makeup brand has their contour/highlight palette varying from cream to powder. Bold filled in brows and smoky neutrals on the eyes are in and false eyelashes are popular for a glam look for a night out. Women are starting to slightly overdraw their lips with a skin tone colored lip liner in hopes of achieving that Kylie Jenner full lip.

Although the makeup trends vary, there is one goal that all women have in common and that is to feel beautiful in their own skin.