E-commerce SEO Guide: How Online Stores Can Drive Organic Traffic in 2021 | The Odyssey Online
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E-commerce SEO Guide: How Online Stores Can Drive Organic Traffic in 2021

E-commerce SEO Marketing: How Online Stores Can Drive Organic Traffic in 2021

Erric Ravi
Jul 28, 2021
39
Ecommerce SEO Marketing
ARM Worldwide

What is SEO, and its Importance?

SEO or Search Engine Optimization is the style or the art of organising and creating content that optimises the website around specific keywords to rank higher in search results. The main motive of SEO is to offer you the best result it can and rectify your queries effortlessly without any delay. Search engines return the most relevant and trusted answers to maintain their customer base.

By using SEO services, you can increase the visibility of your website, which can help the site gain better results and create more natural traffic from the search engine to your website.

E-commerce Keyword Search

Keyword search is the first and foremost step in e-commerce SEO campaigns. It helps to ensure that the targeted keywords are easy to rank and have decent search volume and conversion rates. There are three ways via which the SEO agency can perform e-commerce keyword research:

  • Amazon
  • Competitor research
  • SEO tools

What is Organic Traffic?

Organic traffic is the traffic which comes from your website through unpaid search results. Under this, visitors search keywords and find websites suggested by google or bing for those specific keywords. Brands need to put considerable efforts to stay ahead in the competition as everybody wants to increase their organic traffic.

How Can Online Stores Increase Organic Traffic?

Search engines care only about two things which include content and links. SEO agency can follow specific procedures for increasing the organic traffic for the online store:

Strengthen Your SEO

SEO is one of the most critical drivers of organic traffic. It involves a lot of things:

  • Use the right keywords at the correct density.
  • Optimising image for SEO.
  • Structuring data for better understanding.
  • Optimising titles and meta descriptions.

Invest in Good Quality Content

Search engines prioritise those pages that provide the best answers to the users for the keywords. As an online store, you must try to answer as many queries as possible.

Create Detailed Product Descriptions

Detailed product descriptions help to increase organic traffic for your product. The description should consist of all the features and benefits of the product. High quality and unique product description help to get a favourable ranking.

Create Unique Blog

Blogs are an excellent way by which companies can post relevant information regularly. It helps to increase your web pages. It helps to get organic traffic along with demonstrating brand leadership in your product.

Target Long-Tail Keywords

Integrating long-tail keywords perfectly in the blog can help to increase organic traffic. Users look for specific solutions through this, and if the company provides accurate information to their queries, there is an excellent chance of scale.

Create a Great Site Architecture

Site architecture plays a crucial role in eCommerce SEO which involves setting up the right navigation to ensure access to the most relevant content. The home page must contain all significant category pages.

Develop a Link-Building Strategy

Backlinks are a significant factor for SEO. But, linking is not easy. Companies can learn to link from the competitor's link building strategy as well.

Make the Most of Your Social Proof

With the internet of things becoming popular, the importance of showcasing social proof has never been this relevant. Through this mode, any online business can speak about the product to a broader audience. Online shoppers prefer those websites that are trustworthy and reliable.

#ARM Worldwide is a digital marketing consultancy that offers the best SEO services. So you can head over to them for any query regarding the SEO guide and the effect of the latest changes on the online business.

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This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
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