In the years following Return of the Jedi, there was a bit of vaccum in pop culture where Star Wars once was. The prequel trilogy was just rumors, and George Lucas was more interested in working on the Indiana Jones series and other projects like Willow. However, in 1985 there was still some hope in the Lucasfilm offices to keep the franchise in the public's mind. The Marvel comics were starting to come to an end, because of the lack of movies and other tie-in comics were outselling the sci-fi fantasy title. Kenner's iconic toyline wasn't selling as well either, due to competition from G.I. Joe: A Real American Hero and Transformers. But the one area where Lucasfilm felt they could keep the series going was televison. George Lucas was interested as well, and offered to come help design programs that would add to the competition of Saturday morning cartoons and draw attention back to the trilogy. With that, two shows were produced – and there's a reason they were the last full-length Star Wars shows for over twenty years.
In
1984, a live-action televison film. The Caravan of Courage,
about the Ewoks was released,
and it went just about as well as you would think. People didn't want
Ewoks, they wanted lightsabers and droids. But hey, the Ewoks were
marketable so they stuck around. It was followed up a year later with
a sequel, which did even worse than the first one, but they still
sold stuffed Ewoks. Meanwhile, teams were working on ideas for new
Star Wars content, and
the idea of a weekly cartoon came up – and for good reason, the
mid-1980s featured some of the most iconic cartoons of all time, and
those were primarily ads for toys (which let's be real, that's why
they kept adding new vehicles to the movies). George Lucas was a huge
animation fan, and got back in contact with Canadian animation house
Nelvana, who had previously animated the ten-minute segment of the
infamous Star Wars Holiday Special,
to commission two shows about characters from the movies, as to keep
some recognizable characters in the mindset. These shows were titled
Star Wars: Ewoks and
Star Wars: Droids, the
latter about C-3PO and R2-D2. Unlike the low-budget animation from
the Holiday Special,
the animation was a lot more refined and detailed, and very, very
colorful – which translated into the two toylines and the Marvel
comics based on the shows that were commissioned as well.
Both
shows began airing in September 1985, among stiff competition. Droids
is notable for being the first
“prequel” in the Star Wars
media, being set before A New Hope
and chronicling the adventures of C-3PO and R2-D2 before they met
Luke Skywalker. It also featured Anthony Daniels reprising his role
of C-3PO, and sound designer Ben Burtt further developing the R2
beeps. Ewoks, set
between The Empire Strikes Back and
Return of the Jedi but
before the television movies as well, was definitely aimed at a
younger audience. though it is said that the first season was more
“philosophical” for what it was, but then again, so was
Transformers from time
to time. Unlike Droids,
Ewoks was limited to
the location of the stories, but used that to their advantage –
introducing new aliens and monsters to the world, as well as
developing the culture of the Ewoks as a whole. Droids on
the other hand was more action-comedy, which is pretty well expected
judging by the focus of the series. New characters were introduced,
but in addition to the droids, Boba Fett showed up in the series. It
should be pointed out that in Droids,
a character named “Kybo Ren” appeared, a similar name to sequel
trilogy villain Kylo Ren. While not a hit with critics or fans, the
shows were at least being discussed and occasionally tuned into, but
not as much as Lucas would have liked The toylines for each show were
relatively popular, the Ewoks one
featuring different characters and a new style of paint and sculpt,
as well as some interesting vehicles, and the Droids
line gave kids the first A-Wing toy, as well as a repainted Boba
Fett, C-3PO, and R2-D2, just to give another opportunity to buy the
characters. But again, in a market dominated by cars that turn into
robots, a seven-foot long aircraft carrier, and the Nintendo
Entertainment System, Star Wars
was turning into a relic of the past.
Despite
the kid-centric tone of Ewoks, the
show ran for 35 episodes, ending in December of 1986, while Droids
only had 13 episodes, ending that June with a finale, though it was
the first new episode aired since November of 1985. It just seemed
that Ewoks had grasped
the market just enough to push through, but ended after just over a
year. The reviews were terrible, the animation cheap and the toys overshadowed in the aisles. The next Star Wars
television program was the 3-5 minute episode Clone Wars in
2003, which was designed to tell the story between Attack
of the Clones and Revenge
of the Sith, but that show was
given a near complete reboot in 2008 with the much more popular and
half-hour length The Clone Wars,
a series that is the only pre-Disney sale show considered canon. The
original two cartoons from the 1980s were a last-minute effort to
keep the brand alive, but it was too little too late, with kids and
the public moving on and finding a new icon to go to. With the new
toylines in the early 1990s, the Special Edition re-release in 1997,
and The Phantom Menace in
1999, Star Wars came
back with a vengeance, and hasn't left the pop culture since. Droids
and Ewoks were
referenced from time to time in othermerchandise,
but has mostly been ignored now that we've moved on to good animation
from the franchise. Then again, it's only a matter of time before we
get a cartoon just about the porgs. Then we're back to this point.