Drake has been a busy man over the last few years. Following up his monumental 2011 album "Take Care," he released the wonderful "Nothing Was The Same" LP in 2013. Then came multiple surprise singles, one surprise mixtape, and one surprise collaboration album — all met with relatively positive reviews. Now, in 2016, Drizzy has bestowed upon us his long awaited 4th studio album "Views." But can Canada's most valuable rapper live up to the hype once again?
Drake has always been a very polarizing artist; people either love his slow-burning, smooth talking, heartbreak blend of rap ... or they can’t stand listening to him mope around in his $30 million mansion while he sips expensive wine in his fur coat. I get it - he can be a bit repetitive and overdramatic. But the reason I’ve always liked the man is because, going back just a few years with "Take Care," very few rappers could mix ‘going hard’ with caressing the listener’s ear.
Drizzy capitalized on this formula for years, until the releases of "If You’re Reading This Its too Late and What A Time To Be Alive," where he predominantly ditched his "heartbreak Drake" moniker and flexed his rapping muscles to prove that he could spit fire alongside the best of them. But with the much-anticipated "Views" finally being released, I don’t even think Drake knows who wants to be anymore.
His fourth studio album opens with a somber, melancholy feel in which Drake raps about fake friends, Toronto, family, and being sad. And, yeah ... that’s pretty much the entire album. Drake is super rich, super famous, and doesn't know who his real friends are anymore. Sounds like one hell of a soap opera, right?
There are a few glimpses of brilliance to be had on the record, though. “Feel No Ways," “Redemption" and “Childs Play” are some of the standout tracks. There's also the funky “Controlla” and “One Dance” which offer some much-needed variety to the album's sound.
“Too Good” is a track with Rihanna, and its one of the best — as to be expected when the two team up. The album closes out with the hypnotic and lyrically dense title track. But, once again, it's basically Drake being Drake for the entire album: fake friends, Canada, lost love and family.
It's a good, calculated, formulaic Drake album. But nothing more. And that’s why I am incredibly disappointed.
I’ve been a Drake fan ever since "Take Care" when he basically rewrote the definition of rap music to include slow burning, sumptuous songs about heartbreak, all while including some speaker-rattling jams like “HYFR” and “We’ll Be Fine.” I fell in love with the album, and can still rap all the lyrics to “Marvin’s Room.” Also, one of my best high school memories is when my friends Reid and Kyle rapped “Take Care” with me at junior prom.
Then he gave us "Nothing Was the Same," which was a very similar album to "Take Care"but with more umph, if you will. This was also a great album, although it didn't leave as big of an impact on me as his 2011 release.
Then somewhere along the way Drake felt that he needed to ‘go hard’, and he began to ditch the sound that made him the most popular rapper on the planet. This was fine, as every artist should strive to evolve their sound. But with "Views," he just sounds bored.
He’s rapped about Toronto before. He’s rapped about love, family, and friends. And honestly, a lot of his beats are beginning to blend together. Rather than giving the world an album full of new sounds and experiences, this record sounds exactly like what you’d expect from October’s very own.
It's not a bad album by any means. But I’ve listened to the damn thing about five times through and it really hasn’t left an impression on me. It's just boring and forgettable, and it wasn’t the album I was expecting. It doesn't even begin to compare to the sounds of "To Pimp a Butterfly" or "The Life of Pablo." And as a fan of legitimately powerful and 'trying something new' music, I am very disappointed.
So where does he go from here? Honestly, if I was as rich and famous as he is, I wouldn't know what the hell to rap about. But I think he needs to look into a mirror and — as only Drake could do — ask himself, "Who is Drizzy anymore?"
I can see the album cover already: Drake engulfed in cigar smoke, surrounded by beautiful women and empty champagne bottles, as he stares depressingly into the night.