Recent Racially Insensitive Dove Commercial Sparks Controversy | The Odyssey Online
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Recent Racially Insensitive Dove Commercial Sparks Controversy

Dove makes a racially insensitive commercial, which caused an uproar on Twitter.

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Recent Racially Insensitive Dove Commercial Sparks Controversy
YouTube

"The real commercial is not as racist," says a girl in my Multiplatform Reporting class.

Sitting in class starting to daydream, as the teacher calls on me. I look at his eyes, then at his lips. He begins to ask "Ciara what do you think?" Confused on what the teacher is talking about, I look at the screen and the latest Dove Commercial is in preview mode.

Before this class I had never seen the commercial or heard the uproar. So I ask him to play the video. After I watch the video , the teacher ask me again "So what do you think.:

Mind you, I am the only black girl in this class, and that day the only black person because the other two decided not to show up, leaving me by myself. I then responded...

"I don't have a problem with it, but I can see why other people would."

I thought I was off the hook with that response, but some obnoxious boy in my class, yells from across the room "why?" So now I feel like the spokesperson for black people. I felt like they wanted me to go into Black Civil Rights activist 1960's Ciara, but instead I handled it with a more calmer approach.

After watching the video released on Twitter, I can understand black people's anger. Twitter's version showed a dark skin black girl taking off a brown T-shirt, and turning into a white woman with a white T-shirt. Most people thought this was racist because it's a black girl turning into a white girl.

The black girl was dark with a dark shirt, this can be looked at as the before. Before using Dove soap you look dark and others may say dirty. Then after Dove you turn into the white person with a clean white shirt. Those two seconds can look very racist.

But if you watch the whole video, you can see there are multiple races turning into each other. I think Dove was trying to capture all ethnicities rather than look racist. Dove has since taken the commercial down, but has received a lot of backlash because of the incident.

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