For UNC-Chapel Hill first-year Annabelle Webb, Krispy Kreme is a family tradition.
It all started with Webb’s mother, who grew up in Spartanburg, South Carolina. She worked at a Krispy Kreme for most of her teenage years before moving to North Carolina.
Webb remembers going to Krispy Kreme every time her family made the trek to South Carolina to visit her grandparents. Though her grandparents are now deceased, the glazed treat still holds special significance.
“We would always go to pay homage,” Webb said. “It’s connected with really good memories.”
And, like many devoted Krispy Kreme fans, Webb has strong feelings against its rival, Dunkin’ Donuts.
“Krispy Kreme all the way,” Webb said. “Dunkin’ is so nasty. It’s too cakey.”
In the state of North Carolina, Webb is not alone.
According to a recent poll by Public Policy Polling, 64 percent of North Carolinians sided with Webb and preferred Krispy Kreme. Twenty-three percent preferred Dunkin’ Donuts, and 12 percent were not sure about their preference. The poll had a margin of error of 3.2 percent.
The disagreement could largely stem from geography.
Public Policy Polling found that North Carolina natives chose Krispy Kreme at 78 percent, whereas those who moved to the state chose it at 46 percent.
Mabel D’Souza, a first-year from Wilmington, Delaware, had never lived in the south prior to attending UNC-Chapel Hill.
“I like Dunkin’ Donuts more mostly,” D’Souza said. “We didn’t have Krispy Kreme when I was a little girl, so I’m accustomed to Dunkin’ Donuts.”
When Krispy Kreme opened a location in Delaware in 2014, D’Souza said she made the 30-minute drive to try the new doughnuts. Though it was actually better quality, the loyalty had to be with Dunkin’ Donuts for sentimental value, D’Souza said.
“My parents would get (Dunkin’ Donuts) for me after every big event,” D’Souza said. “They’d be like, ‘You went to ballet, you get a doughnut!’”
Though geography seems to play a large part in the disagreement, cost could also play into preference.
Nick Velasquez, a first-year from Tamarac, Florida, said he likes Dunkin’ Donuts more because it’s cheaper and has more variety.
It wasn’t until high school that Velasquez even tried Krispy Kreme for the first time.
“Someone was selling Krispy Kreme as a fundraiser,” Velasquez said. “I didn’t have breakfast that day, so that was my breakfast. I bit into it and I was like, ‘This is a normal doughnut. Too much hype.’”
Ultimately, it seems that loyalties lie in which one people grew up eating.
Jess Casimir, a first-year from North Carolina, said she mostly prefers Dunkin’ Donuts, but she won’t turn down Krispy Kreme if offered.
“If someone hands me a doughnut, I don’t ask questions,” Casimir said. “I just eat it.”