I was laying in bed a few days ago scrolling through my Facebook timeline when I came across, once again, the America's Got Talent audition video of the lovely, talented Grace VanderWaal.
If you know me, you know that I have probably watched Grace's audition video dozens of times. Every time I see the video on my timeline, I watch it. And every time I watch it, my heart seriously melts. Grace, her family, the judges and the audiences' reactions are heartwarming, and reciprocally, touch the viewer.
Well, watching Grace's audition video was the first domino to fall leading me to watch nearly every video on America's Got Talent's Facebook page. Amongst those videos, I watched Laura Bretan's audition. Her audition, much like Grace's, was touching. But while watching the video, a few frames gave me a strange sense of déjà vu.
Toward the end of Laura's audition video, there was a frame of a girl in the audience smiling and tearing up — obviously pretty touched by this young girl's talent. But something was off... I had seen this woman before.
My inner detective made her way out and I searched America's Got Talent's Facebook page for their post of Grace VanderWaal's audition. Like I said, I had watched Grace's audition video countless times and knew I had to have recognized this audience member from somewhere.
Sure enough, I watched the video over again and BAM. There she is. At 3:53 of Grace VanderWaal's audition video posted by America's Got Talent on Facebook, there is a woman in a striped blazer crying — so apparently moved by Grace and henceforth, moving the viewers of this video. You can watch Grace Vanderwaal's audition on America's Got Talent here.
At 3:50 of Laura Bretan's video, you'll notice the same woman, wearing the same striped blazer, crying the same tears that trigger the same emotions from that particular video's viewers. You can watch Laura Bretan's audition on America's Got Talent here.
There were several differences between Grace and Laura's auditions.
First and foremost, the two girls' auditions aired on different days. Laura Bretan's audition was aired on May 31: Season 11, Episode 1 of America's Got Talent. Grace VanderWaal's audition was aired on June 7: Season 11, Episode 2 of America's Got Talent. The audience members that stood behind the judges' area were different in each audition video and the judges were wearing different outfits as well. All evidence seems to point toward my idea that Grace VanderWaal and Laura Bretan did not audition for America's Got Talent on the same day.
Regardless, using the same frame of an audience member for two audition videos is deceitful of its' viewers emotions and of that audience member. I felt moved the moment I saw the frame of that woman crying when Grace auditioned. Now, though, I feel manipulated because I'm not even certain if the woman was crying about Grace's audition or Laura's audition since they used her in both videos. And the woman who was crying? Her emotions were used for marketing purposes by America's Got Talent rather than their raw meaning.
I thought my discovery was a gold mine and my inner detective sincerely felt as on-top-of-the-world as fictional Sherlock Holmes. But some may not be as shocked and appalled as I was by this obvious manipulation and deceit.
It is obvious that most of America's TV shows are insanely unaccountable. So, sure, I understand why some may shrug their shoulders when they hear that an American television series is using false marketing. Some of you may truly believe that this finding was minuscule and completely acceptable — which I think is a pure illustration of naivety — but it is also a belief that I can understand and respect.
So, let's take a quick peek at advertising of something that's a bit more influential: American politics — specifically America's presidential elections.
During the 2008 presidential campaign, Barack Obama supported a radio advertisement targeted against Hillary Clinton, amongst other ads and statements that tore down Clinton's campaign in light of his own election. Throughout the entire 2016 presidential campaign, though, President Obama has endlessly supported and endorsed the presidential election of Hillary Clinton in hopeless efforts of beating out Republican nominee, Donald Trump.
The difference in advertising between the 2008 and 2016 president campaigns perfectly depicts mass media's manipulative nature. Mass media has only reflected President Obama's intentions behind his political party and, in turn, has manipulated thousands of Americans' feelings toward the other candidate.
Not suitable enough for you?
Brock Turner, a young man who sexually assaulted an unconscious woman behind a dumpster at a fraternity house, was released from jail after serving only three months. But in this article from TIME, he was referred to as a 'Stanford Swimmer' in the headline rather than a rapist — until thousands of negative comments surfaced the internet in disagreement, anyway.
Need I say more?
Mass media does not reflect the truth. Mass media reflects what others want their audience to believe is the truth.
It doesn't matter if you're soaking in the advertising for America's Got Talent, if your vote for the President of The United States is a reflection of President Obama's endorsements for Hillary Clinton or if you are showing Brock Turner sympathy simply because headlines have painted him as an all-star swimmer rather than a sex-offender.
There is no scale to measure how manipulative our media is. These "minuscule moments" in the media make up our days and piece together our beliefs. If such a large portion of our interactions are within media and media is consistently manipulating its viewers' emotions, then our beliefs — our lives — are being influenced by lies.
Today, form your own opinion. Use credible research as your foundation — not manipulative marketing.
Today, if your career lays in the hands of mass media, strive to be honorable rather than deplorable and deceptive.
Today, remember that America's twisted media should not rule your life.