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Politics and Activism

Does Color Matter?

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Does Color Matter?
She-economy.com

"Pink is for girls and blue is for boys."

It's what we're told from a very young age. Don't wear that color, girls can't wear green! Oh no, boys can't have shirts in purple, that's a girl color. Anyone who falls outside of these norms are ridiculed, generally by their peers, and grow resentful towards the colors they used to adore, continuing the awful tradition. To us, the Millennials, it feels like this practice has been going on for ages.

But it didn't used to always be that way.

Up until the 1900s, it was common for babies to wear white dresses, no matter the sex. The reason? Bleach made it easy for anyone to clean up typical baby messes. It wasn't until World War I that pastel colors came out . Even then, they weren't fully adopted until sometime around 1918, and when they did come out, it was the complete opposite of what we know today. Pink was attributed to boys since it was considered a 'strong' color, like red. Blue was given to girls as it was deemed dainty, much more suitable for young ladies. It wasn't until after, when the baby boomer generation started, that the colors seemed to take a different role.

Around the 1940s, marketing and manufacturing switched it around. With the emergence of men needing jobs, women were kicked back to their homes and thus came the emergence of pink being geared to the stay-at-home mothers. Little girls dressed to match their mothers and little boys become the counterparts of their fathers. Needless to say, business and industry took it over and here we are, seventy years later and still dealing with a little 8 year-old being told he can't wear that specific shirt because bullies might come after him.

Genderizing colors really hasn't left our society. I have to hear my grandma, who's a lovely woman, gripe to my youngest aunt because she refuses to tell her the sex of her unborn child. My grandma, the mother of four, grandmother of

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