For those who forget that sounds for a musician are what paint is to an artist, Korean singer, DJ, producer, and composer Choi Jin-woo has a new music video called "Ding Dong" that brings back the "creative expression element" of music that people just don't see anymore, as well as a vision-warping storytelling.. He brings together raw and real experimentation with mixed beats, combined with a visual element that captures the mind and doesn't let go.

"Ding Dong" combines elements of hip-hop and exotic sounds to create a beat that escalates to a serious high. Melded with animations Choi's alter-ego, Hitchhiker, dancing, running, vibing, and dub-stepping all over South Korea, "Ding Dong" is representative of what makes K-Pop, Korean pop music, known. It creates a unique spin of several forms of modern music and adds another level.

The character Hitchhiker has an interesting backstory. He is a dancing metallic spaceman in Choi's videos who is a remnant of a satellite sent into space by scientists in order to collect and synthesize the perfect sound that creates happiness. Pulling from different areas of the culture of South Korea, the character of Hitchhiker is seen all over the land, and his influence touches everything. Hitchhiker is not only an analysis of the ultimate purpose of music in human society, but he is also said to be social commentary on how we communicate with each other in modern times. The story of Hitchhiker is available to be seen on YouTube.

Choi's music is pure K-Pop, a genre of music that originated from South Korea and is a hybrid of multiple genres that are popular in the country: dance-pop, pop ballad, electro-pop, and R&B and hip-hop music. These, and possibly other genres, are mixed together to make a style of music that is unique to each K-pop artist. K-Pop has its own subculture that has shaped and changed the expression of music in South Korea and has become recognized throughout the underground music scene, and especially through social media.

Besides "Ding Dong", Hitchhiker has also produced the videos "Eleven" and "$10", which showcases Choi's talents for mixing images with music that captures how a given beat makes a listener feel. It is surreal, it is trippy, and makes you feel like you left your body and traveled around the world. Choi, who is a self-proclaimed "surrealist", aims for his music to have this effect on people and to also have a healing effect. "11" has been especially popular, having been viewed on YouTube 3.2 million times, and 1 million+ times on Spotify.

Hitchhiker can be found at:

www.facebook.com/hitchhiker.pd

www.twitter.com/__hitchhiker___