The makeup industry is growing tremendously and people are getting more and more picky about what they put on their faces. With social media (namely YouTube) on the incline, it is so much easier for makeup wearers to educate themselves on products. In response to this, brands are taking the necessary steps in order to appeal to those with certain preferences. Whether you prefer fragrance-free or a completely vegan line, there definitely is a brand out there for you. The following list is made up of a few cruelty-free makeup brands so be sure to consult it before your next makeup splurge!

1) Milk Makeup

Available at Sephora, Milk offers very unique products like their “cooling water” and “holographic highlighting powder.” Designed for an “on-the-go” lifestyle, many of Milk’s products come in stick form, making them functional and portable!

2) NYX Cosmetics

NYX is a great brand for a lot of reasons; one being how affordable it is. Being a drug store brand, NYX is widely available and very reasonably priced for the quality. It is one of my personal favorite drug store brands and it’s even PETA Certified.

3) Kat Von D Beauty

Kat Von D’s makeup line is known for its high coverage and high pigmentation. Von D is an animal lover herself so it makes perfect sense as to why she would want to boast a cruelty free makeup brand. In fact, a portion of her sales generated from her Five Fearless Years Limited Edition Tattoo Liner was donated to The California Wildlife Center.

4) Physician's Formula

Another drug store brand, Physician’s Formula is not only cruelty-free but also hypoallergenic, making is suitable for sensitive skin. Recently celebrating their 80^th anniversary, the brand offers gluten-free, paraben-free, and dermatologist approved options.

5) Hourglass Cosmetics

At a higher price point, Hourglass is a luxury makeup brand that can be found at Sephora. Delivering high quality makeup, the brand is not just cruelty-free, it’s also PETA Certified. The brand prides themselves on their innovation and has developed several cult favorites like their Veil Fluid, an oil-free foundation with skincare benefits.