The Paul Brothers have become somewhat of a household name. These two “humble” brothers from Ohio have made headline news because of their inappropriate and outrageous skits and stunts. Most recently, and most infamously, Logan Paul visited Japan where he went into the Aokigahara Forest (Suicide Forest) and filmed a man who had recently taken his life while laughing and mocking the hanging body. After the monumental backlash, Logan had not learned his lesson and later posted a video where he tasered a rat and pulled a koi out of his backyard bond, letting it die. 

This was the final straw for YouTube. They eventually took action by demonetizing his video and eventually his whole channel because of his “recent pattern of behavior”, but it was too late. YouTube, and content creators similar to the Paul Brothers, had already dug themselves into a hole they are continuing to dig themselves out of. 

What was once a place to create and entertain has morphed into a view hungry, greedy revenue machine for shallow young adults to gain their five minutes of fame. This has caused content creators to push the boundaries of what they post to get views which started the domino effect of demonetization and censorship. In attempt to solve the problems they created, YouTube created an algorithm which ended up letting vulgar, disgusting and foul things past. Creators who spent weeks, and somethings months creating videos were getting demonetized for something in the background or one bad word while “Spider-man taking advantage of Elsa” was getting hundreds of thousands of dollars in ad revenue. 

Creators like RiceGum, Tana Mongeau and the Paul Brothers, while not generally posting “inappropriate” content, post 10:01 videos filled with lots of yelling, trash talking, lies, but most importantly, no genuine content to get ad revenue. They have learned the algorithm, morphed the algorithm to play in their favor while their young fans hang off of every word they say. 

“Storytime” and drama channels have taken over ad spaces and the top trending list while creators who spend hundreds of hours creating, filming and editing their videos lose out on revenue even though they normally have consistent viewership. This has discouraged creators from posting content for fear of demonetization, even though the content would be well received by followers. These fulltime YouTubers now worry about where next months rent will come from.

YouTube, what was once a creative platform, now care about the creators who will rake in the most money and if that means sacrificing quality of content then that is what they will do. 

Want to make a difference? Support small channels. Like, subscribe, donate to Patreon and  follow on Twitch and other platforms. Follow content that matters to you.

Clickbait, fake pranks, trash talking, oh no. 

The Paul Brothers have become somewhat of a household name. These two “humble” brothers from Ohio have made headline news because of their inappropriate and outrageous skits and stunts. Most recently, and most infamously, Logan Paul visited Japan where he went into the Aokigahara Forest (Suicide Forest) and filmed a man who had recently taken his life while laughing and mocking the hanging body. After the monumental backlash, Logan had not learned his lesson and later posted a video where he tasered a rat and pulled a koi out of his backyard bond, letting it die. 

This was the final straw for YouTube. They eventually took action by demonetizing his video and eventually his whole channel because of his “recent pattern of behavior”, but it was too late. YouTube, and content creators similar to the Paul Brothers, had already dug themselves into a hole they are continuing to dig themselves out of. 

What was once a place to create and entertain has morphed into a view hungry, greedy revenue machine for shallow young adults to gain their five minutes of fame. This has caused content creators to push the boundaries of what they post to get views which started the domino effect of demonetization and censorship. In attempt to solve the problems they created, YouTube created an algorithm which ended up letting vulgar, disgusting and foul things past. Creators who spent weeks, and somethings months creating videos were getting demonetized for something in the background or one bad word while “Spider-man taking advantage of Elsa” was getting hundreds of thousands of dollars in ad revenue. 

Creators like RiceGum, Tana Mongeau and the Paul Brothers, while not generally posting “inappropriate” content, post 10:01 videos filled with lots of yelling, trash talking, lies, but most importantly, no genuine content to get ad revenue. They have learned the algorithm, morphed the algorithm to play in their favor while their young fans hang off of every word they say. 

“Storytime” and drama channels have taken over ad spaces and the top trending list while creators who spend hundreds of hours creating, filming and editing their videos lose out on revenue even though they normally have consistent viewership. This has discouraged creators from posting content for fear of demonetization, even though the content would be well received by followers. These fulltime YouTubers now worry about where next months rent will come from.

YouTube, what was once a creative platform, now care about the creators who will rake in the most money and if that means sacrificing quality of content then that is what they will do. 

Want to make a difference? Support small channels. Like, subscribe, donate to Patreon and  follow on Twitch and other platforms. Follow content that matters to you.