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How To Craft The Perfect Headline

Your go-to guide to crafting the perfect Odyssey headline.

Odyssey Community

Apr 05, 2017

Odyssey

1253

Some rules for crafting the perfect headline:

It Should Be Unique
Thought Provoking
Is There A Curiosity Gap
Ultra-specific
Create A Sense Of Urgency -- Use Call To Action Words
Include Numbers (listicles aren’t all that bad)
Add Attractive Adjectives
Make It Sexy
Keep It Short
Optimize For Search And Social

Formulas for writing better headlines:

Number + Adjective + Noun + Keyword + Promise
1. A Master List Of Things I’d Rather Do Than Talk About Politics
2. 20 Fun Things I’d Rather Do Than Talk About Politics
How to + Action + Keyword + Promise
1. How To Not Be A Grinch This Christmas
2. How To Avoid Being A Total Grinch This Christmas
Definition + Guide to + Action + Keyword + Promise
1. A Guide To Explore The City, Just Like Buddy Did
2. The Complete Guide To Exploring NYC Like Buddy The Elf
Positive Word + Number and/or Noun + Keyword + Promise or Details
1. 5 Underrated Christmas Movies You May Have Never Seen
2. Top 5 Underrated Christmas Movies You May Have Never Seen
Negative Word + Action + Keyword
1. Stop Worrying About What You’re Going To Do After School
2. Stop Worrying About Life Post-Graduation
Call-to-Action + Keyword + Promise
1. Try These 6 Apps To Spice Up Your Instagram
2. Use These Apps To Amp Up Your Insta Game

Citations:

https://blog.hubspot.com/marketing/headline-writin...

https://www.quicksprout.com/the-definitive-guide-to-copywriting-chapter-3/

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This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.

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How To Craft The Perfect Headline

Your go-to guide to crafting the perfect Odyssey headline.

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I'm technically an adult, so I'm legally required to live a little, right?

1. Watch an R-rated Scary Movie in a Movie Theater

2. Buy a Lottery Ticket

3. Vote in an Election

4. Participate in a Run (or a Walk, Realistically) for Charity

5. Go on a Road Trip

6. Start a Savings Account

7. Get a Credit Card

8. Sign up for Spotify Premium

9. Go to a Club

10. Start a Meditation Routine

11. Go to a Yoga Class

12. Treat Myself to a Dinner for One

13. Volunteer for a Charity

14. Participate in a Research Study

15. Bake Something (That Ends Up Being Edible)

16. Go Skydiving

17. Be Called for Jury Duty

18. Figure Out What I Want to Do With my Life

The holiday classics that shaped my life

1."But what would happen if we all tried to be like Santa and learned to give as only he can give: of ourselves, our talents, our love and our hearts? Maybe we could all learn Santa's beautiful lesson and maybe there would finally be peace on Earth and good will toward men."

"Sometimes the most real things in the world are the things we can't see."

"If you won't use your heart, who cares if it gets broken? If you just keep it to yourself, maybe it'll be like my rollerblades. When you do decide to try it, it won't be any good. You should take a chance. Got nothing to lose."

"Remember, no man is a failure who has friends."

"Life is made up of meetings and partings. That is the way of it."

"If you look for it, I've got a sneaky feeling you'll find a that love actually is all around."

"Sometimes things look good on paper, but lose their luster when you see how it affects real folks. I guess a healthy bottom line doesn't mean much if to get it, you have to hurt the ones you depend on."

"'Maybe Christmas,' he thought, 'doesn't come from a store. Maybe Christmas, perhaps, means a little bit more.'"

"Faith is believing when common sense tells you not to."

"There's room for everyone on the nice list."

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1. Why are towels considered dirty when you get out of the shower clean?

2. Who closes the bus door once the bus driver gets off?

3. Why is there a "d" in "fridge" but not in "refrigerator"?

4. If you drop soap on the floor is the floor clean or the soap dirty?

5. Is the "S" or the "C" silent in the word "scent"?

6. Does expecting the unexpected make the unexpected the expected?

7. Would Lightning McQueen buy car insurance or life insurance?

8. Who put the alphabet in alphabetical order?

9. What color are mirrors?

10. If 2 mind readers read each other's minds whose mind are they really reading?

11. Is there a synonym for "synonym"?

12. If your shirt isn't tucked into your pants, are your pants tucked into your shirt?

13. Why is it called "quick sand" if you sink slowly in it?

14. If I try to fail, but succeed, which one did I do?

15. If Cinderella's shoe fit perfectly, why did it fall off?

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