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Covergirl Cosmetics Defies The Norm With Boy Spokesperson

17 year old high school senior, James Charles, goes from make up novice to the new face of Covergirl in just about a year-- and he is KILLING it!!!

Catherine Shehan

Oct 25, 2016

Changemakers of East Coast

Covergirl Cosmetics Defies The Norm With Boy Spokesperson

Mirror News

Covergirl has a new model and HIS name is James Charles. The world first heard about him when he posted a tweet on twitter that said he was displeased with his high school senior portrait, so at retakes he brought his own highlighter and ring light for that extra glow he was apparently missing the first time.

The internet cracked up laughing, and he even got a response from actress Zendaya, saying "You win". Which to be honest, he does! Take a look for yourself:

The world went crazy for him. Between both his instagram and twitter, he received over 150,000 likes and retweets combined. The beauty powers-at-be were paying good attention, and he was soon dubbed the new face of Covergirl.

James Charles appeared with Katy Perry in a photoshoot for a new mascara that has yet to be released to the public. But the pictures that have been released are precious.

Could you possibly imagine being bff's with Katy-freaking-Perry?!

But on a more serious note, Covergirl taking a male into their model repertoire is not only important, but necessary in today's society. Thanks to Instagram and YouTube, makeup gurus have come to rise, and not all of them are female.

Makeup doesn't have a gender. Creating a painting on a canvas isn't associated with gender norms, so why should a painting on a face be?

James Charles being the new face of Covergirl shows the little boys out in the world that it's okay to experiment with makeup, and that they shouldn't be ashamed for trying something new and stereotypically feminine. Below, I have showcased some of James Charles's best looks. There were so many great ones to choose from-- but I had to settle on only three. These looks truly encapsulate what it means to be a makeup icon and how incredibly beautiful the art of makeup is, and how gender doesn't play a part in it whatsoever.

Just look at that glow! This look was primarily created with Sigma loose shimmers in Zeal, Lush, and Ambrosia.

This is James's interpretation of an acid trip, but don't worry ya'll, he's not into drugs! He used Makeup Forever Tribal Palette for the rainbows and Kat Von D Tattoo Liner in Neruda for the highlights.

I love glitter, so I decided to save the best one for last! Now, James does not specify what brand glitter he used for this, but the wonderful teal color is from the Morphe 35B Palette And the lips are Ofra Cosmetics liquid lipstick in Bronx.

Here are his social media handles, in case you were wondering:

Instagram: @jamescharles

Twitter:@ jamescharless

YouTube: www.youtube.come/jcharlesbeauty

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This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.

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Covergirl Cosmetics Defies The Norm With Boy Spokesperson

17 year old high school senior, James Charles, goes from make up novice to the new face of Covergirl in just about a year-- and he is KILLING it!!!

Subscribe to our Newsletter

Syllabus week doesn't exist.

All names should be "unisex names."

1. Communicating via email can be awkward.

2. Appointments usually accompany weird looks.

3. Introducing yourself to someone is never without a hitch.

4. You’ve probably thought about changing your name.

5. You’re often asked why you have the name you do.

6. You get excited when you meet someone of your gender with your name.

7. You feel awkward when you meet someone of the opposite gender with your name.

8. You’ve had someone say to you, “I knew a [your name], but they were [your opposite gender].”

9. You’ve heard a bad joke/pick-up line or two about your name before.

10. People are surprised when they see you.

11. You’re extra sensitive to other unique or unisex names.

12. You’ve fought with your parents about it.

13. All things considered, you’re happy your name makes you unique.

You know that all of these things apply to you. You'll just never tell.

I get it... I'm pale.

1. At least I can't lose you in a crowd!

2. Oh my goodness your skin is like glow-in-the-dark.

3. Can't you just get fake tan?

4. Do you tan or just burn?

5. Your kids are going to look like Casper the Friendly Ghost!

6. *holds arm against your arm* Look how much darker I am compared to you!

7. *holds pale arm against another pale arm* Aw, at least you're darker than her!

8. I laid out by the pool almost every day over break!

9. I haven't used sunscreen since I was, like, five.

10. *adjusts selfie lighting to their face* Oops, where'd you go??

11. *after working out* Your face is SO red!

12. *wears white* Look! You're all one color!

13. You need to get some sun.

14. Aren't you excited for summer?

The struggle bus is real.

1. Child prodigies:

2. Hearing other musicians in the practice room next door and accepting that you will never be as talented as them:

3. That anxiety that takes over before every performance:

4. Taking a million 0 credit classes:

5. When there's a paper due the next day, but you have to attend yet another concert in order to pass a 0 credit class:

6. When your friends try to encourage you after a performance, even though you are criticizing everything in your mind:

7. Knowing that there's always that one professor during juries:

8. The oh-so-attractive band/choir uniforms:

9. Realizing that a college campus is maybe not the best atmosphere to finish your latest composition:

10. Hearing "Oh, you sing opera? I LOVE Phantom of the Opera!" for the hundredth time:

11. When people think finals week is a breeze for you.

12. When you're drowning in the stress that comes with 18+ credits (and not to mention all those 0 credit classes) and people ask you how you are:

13. When it all comes down to it, though, you know that at the end of the day, music is your passion:

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6. holds arm against your arm Look how much darker I am compared to you!

7. holds pale arm against another pale arm Aw, at least you're darker than her!

10. adjusts selfie lighting to their face Oops, where'd you go??

11. after working out Your face is SO red!

12. wears white Look! You're all one color!