In 1956, Coca-Cola released the slogan "Makes Good Things Taste Better" and they are still living up to that slogan by taking Peach and Raspberry flavored cola to the next level.
Coca-Cola announced in a press release last Wednesday that they are releasing two new specially crafted beverages with the flavors of peach, sourced from Georgia peaches and raspberries from California.
You can find Coca-Cola Georgia Peach and Coca-Cola California Raspberry in 12-oz glass bottles, either singles or four-packs, in local restaurants, bars and grocery stores across the nation.
Nearly 9,500 consumers tested over 30 flavor options - mostly focusing on fruit flavors. This is Coca-Cola's first flavor innovation since 2002's Vanilla Coke. Coca-Cola archivist explained how soda shops would experiment with different flavors,
"Vanilla and Cherry were favorites, of course, but you’d also find locally sourced flavors on tap in different parts of the country. Peach was popular in the South and, believe it or not, maple syrup was common up north."
These new flavors also satisfy the consumer's desire to know what is in the food and beverages they consume, explained Lillian Norton, the senior brand manager:
"We know that our consumers want more transparency. They want clear ingredient information, and they’re seeking out more local products. They’re shopping local, and eating local. So we wanted to allow people to experience some unique local flavors no matter where they live in the United States."
2018 is a big year for Coca-Cola, along with Diet Coke's new sleek update and the addition of four flavors to the family, Coca-Cola celebrated 90 years with the Olympics.
In 1928, Coca-Cola shipped thousands of cases of their bubbly and refreshing beverage to Amsterdam to sell at the Olympics and since then the company has been the longest continuous partner of the games. Coca-Cola archivist Ted Ryan explains how Coca-Cola and the Olympic Games have a commitment to each other:“They go well together because the Games represent optimism, hope, aspiration and all the things in human nature that we want to strive for. Coca-Cola offers a refreshing moment in which to take a break, pause and enjoy life – something that makes the little moments of pleasure go down easier.”
My tastebuds are tingling in anticipation of these new crafted flavors, I can't wait to try them!