Dear Fashion Industry, The New Size 'S' Is Too Small | The Odyssey Online
Start writing a post
Health and Wellness

Dear Fashion Industry, The New Size 'S' Is Too Small

Our clothes are shrinking on purpose.

4484
https://www.abetterlemonadestand.com/how-to-start-a-clothing-line/
Photo by rawpixel on Unsplash

Self-confidence and loving our bodies the way they are seems to be the idea that everyone struggles with. It is a tough topic that many are uncomfortable to talk about.

It's uncomfortable... just like the way some clothes fit. When looking to the fashion industry, we are always trying to absorb the "in" fashion trends which are forever evolving. But there is one thing that seems to remain constant in the fashion world - clothes continuing to shrink. Clothes are being made smaller and smaller over time. Size 'S' now is not what size 'S' used to be.

Yes, we all know that men and specifically women are being held to unrealistic beauty standards. The idea of defining what is and isn't attractive is evolving and is being taken to extremes with the use of surgeries, photoshop, and predominantly social media. But one of the real problems that spur from these extreme beauty standards that effects each and every person is clothing, or more specifically, the new sizing of clothing.

Over time, we have seen dramatic changes in the sizing of clothing. A women's size 'XS' can fit a little girl while a size 'L' is the average size in America. Haven't you realized that you can wear bigger sizes more comfortably, even if your body hasn't changed?

However, I am a big fan of the oversized t-shirt look.

As time goes on, the fitting of clothing is getting smaller and smaller. (Which is a problem considering our population and average weight are growing higher.) 67% of American women wear a size 14 or above, and most stores don't carry those numbers.

Yes, every brand is made and fits differently. We know what size we are in our favorite brands and have a general size we stick to. And it is deceiving when your normal size doesn't fit in a new brand. It's hard to identify a "standard" body type, which creates the need for different sizes. Sizes continue to grow in range only for clothes to be made smaller. Why is this?

We cannot deny that the average medium shirt is comparably smaller than a medium shirt from 20 years ago. Clothes are continuously being made smaller and smaller, causing us to have to buy bigger sizes or to squeeze into a smaller size. Buying clothing in itself is already a big task that takes a lot of confidence and patience to find the right clothes. But going shopping and having no clothes fit the right way? I know for a fact that we've all struggled through this. The ununified sizing scale can lead to lowered self-esteem.

The problem with sizing of clothing is an emotional debate. There are feelings and personal emotions involved. People are ditching their favorite brands for sizing and on top of that, for far more serious issues such as animal testing, production factors, media outbursts, and environmental issues.

Luckily, the fashion industry is becoming more inclusive and various to more sizes, bigger and smaller. While I don't agree that the "plus" size clothes need their entire own separate section with a large label instead of being included as any other section of clothing would be, it is a giant step in the right direction for equality in clothing for all. Nike is also becoming more inclusive to teenagers, introducing their "Big Kids" section of shoes.

Do we unknowingly contribute to this issue? The answer is yes. We want to buy those smaller sizes. Sometimes it's satisfying to know that you can fit in one size smaller and it's desirable to wear smaller sizes. However, this is also a contributing factor as to why clothes are being made smaller.

The fashion industry is an ever-evolving world. There are constantly new trends and new designers, bringing many changes and new ideas. The fashion world is such a powerful and influential place. Clothing is something that everyone needs and invests in, which is why it needs to be more accustomed to everyone. Simply carrying multiple sizes isn't enough anymore. Those sizes need to fit a variety of body types and to become more inclusive of the norm. While we all wish we could be a size 0, the truth is that we aren't. We need a variety of clothes in our size that will fit us the right way, rather than being made for models.

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
Student Life

The Daily Struggles of Being a College Commuter

It's not all morning coffees and singing along to the radio.

204
The Daily Struggles of Being a College Commuter
morethanwheels

I've been in college for four years now. I spent half my time as a commuter and half as a resident so I've experienced both sides of the housing spectrum. One thing I've learned comparing the two is that my struggles as a commuter far outweigh anything I went through while living on campus. Commuters have to deal with the problems school brings along with a slew of other issues; I've filled up my gas tank in the worst kind of weather conditions and napped in random places in public more times than I'm proud to say of. This is a list of some of the most challenging aspects of being a commuter.

Keep Reading...Show less
Entertainment

15 Times Michael Scott's Life Was Worse Than Your Life

Because have you ever had to endure grilling your foot on a George Foreman?

2990
Michael Scott
NBC

Most of the time, the world's (self-proclaimed) greatest boss is just that, the greatest. I mean, come on, he's Michael Freakin' Scott after all! But every once in a while, his life hits a bit of a speed bump. (or he actually hits Meredith...) So if you personally are struggling through a hard time, you know what they say: misery loves company! Here are 15 times Michael Scott's life was worse than your life:

Keep Reading...Show less
Featured

12 Midnight NYE: Fun Ideas!

This isn't just for the single Pringles out there either, folks

17353
Friends celebrating the New Years!
StableDiffusion

When the clock strikes twelve midnight on New Year's Eve, do you ever find yourself lost regarding what to do during that big moment? It's a very important moment. It is the first moment of the New Year, doesn't it seem like you should be doing something grand, something meaningful, something spontaneous? Sure, many decide to spend the moment on the lips of another, but what good is that? Take a look at these other suggestions on how to ring in the New Year that are much more spectacular and exciting than a simple little kiss.

Keep Reading...Show less
piano
Digital Trends

I am very serious about the Christmas season. It's one of my favorite things, and I love it all from gift-giving to baking to the decorations, but I especially love Christmas music. Here are 11 songs you should consider adding to your Christmas playlists.

Keep Reading...Show less
campus
CampusExplorer

New year, new semester, not the same old thing. This semester will be a semester to redeem all the mistakes made in the previous five months.

1. I will wake up (sorta) on time for class.

Let's face it, last semester you woke up with enough time to brush your teeth and get to class and even then you were about 10 minutes late and rollin' in with some pretty unfortunate bed head. This semester we will set our alarms, wake up with time to get ready, and get to class on time!

Keep Reading...Show less

Subscribe to Our Newsletter

Facebook Comments