I love Chipotle, I really do, as it is better than Qdoba, but I will be limiting my business at Chipotle after receiving this message on my cup and after future research about Chipotle.
This is not the first time Chipotle has inadequately represented farmers. Chipotle released a commercial entitled, "Scarecrow" that illustrates cattle and pigs on a factory conveyor belt being liquefied and served to children. This commercial is horrifying as many individuals have little to no connection to their food and the knowledge of how it is produced.
I am sorry Chipotle, but there is a no reality of raising happy, healthy, and nutritious milk producing cows in a growing world and with an unpredictable Mother Nature.
Listen here Chipotle...
Dairy cows do not need to be "grazing on the rolling hills" to be happy. Do you like to like sleep on a mattress? I am pretty sure cows do.
They do not require access to green grass to be happy. I don't want my milk smelling like wild garlic, do you?
They do not even have to be outside to be happy milk producing cows. Do you like to be outside when it is storming?
Chipotle, I know this is bit much to hear and some of these things are true, but we don't live in an ideal and perfect world. Most cows do spend some portion of the year outside among the rolling hills and the cows are happy. But, I am also sure cows are happy when they can stay in the freestall barn with air conditioning and or sprinkles on a hot and humid 100+ degree day. Lets not forget about the sub zero temps, cold and harsh winds, and piles of snow come December and last till April.
I value Chipotle's attempt of educating their customers about farming, but their attempt is inadequate and needs to be revised. My dairy cows, along with other farmers, are responsibly raised and unconditionally loved and live in a freestall barn when they are in their milking. Cows do get time to roam the hills when they are dry (look it up) and are close to expecting another calf.
Chipotle, maybe you should take a trip to the farm, well, many farms. Visit the large farms, but also the small farms. Observe the care and the hard work of the farmer. Farmers do the best they can with limited resources to produce and harvest food for their families, but also for the whole world.
But I have one more question for you, why do export your meat from Australia? If you care about the cows, care for the farmers. You should take pride in supporting America's farmers, because without them you would be hungry, naked, and homeless.