to use mobile first tools and CRMs for telesales. They are using the Direct-to-Customer channel to reach their customers, they may face certain sales challenges, among these is logistics. Sales have a broad advantage when products have good logistics services, i.e., before/within expected time delivery, issues to customers are heard properly with on-time solutions, and there are very less or no customer complaints. However, sometimes factors such as lacking knowledge of Digital Marketing, cash-on-delivery frauds, lack of access to pin codes to track the item, and leniency of courier partner in delivering the item at the right time is what keep sellers behind in an e-commerce market.

Now, let us discuss some of the major challenges that you as a seller may face when entering an e-commerce market and how to overcome them.

Top Solutions from Experts for Increasing the Sales Online

Lack of Market Trends and Analysis

Running an e-commerce organization requires you to have an intensive market analysis of the mostly-purchased products, sale trends, and customer feedback. For this, you can purchase products, sell them at the best price (comparing competing platforms), and check your sale trends, and customer reviews on your webpage.

If you lack managing all the strategies at once, be it, sales, customer feedback on product quality, or speedy delivery, you may lack behind in the e-commerce market.

Solution: Would be better if you work in a team and divide the work as per the department to get the fulfilled results in your marketing.

Lack of Knowledge of SEO: Low Organic Traffic on Your Website

In today’s world of Digital Marketing, quality content and keywords play a major role in bringing your website to rank #1 on the Google page. SEO and sales go hand-in-hand when you desire to bring your e-commerce webpage to the front, increase its visibility (increase traffic or search volume), and attract customers to your page.

When adding products to your business, you need to constantly optimize your website by choosing target-oriented keywords, creating a clear and unique product description, link building to take your customers to all the services your business provides, and optimizing images to increase the chances of customers hitting your website.

However, if you lack providing quality content and a lack of knowledge of SEO, Google crawlers may forget to visit your website and you may miss out on ranking on Google. Therefore, it is necessary that you learn SEO skills to grow your business.

Lacking Logistics Operations: Smooth Shipping and Delivery

Sometimes due to lack of communication between sellers and courier partners affect the reputation of the seller’s organization. Factors can be the shortage of vehicles for speedy shipping, and lacking timely delivery by the courier guy may be because of the wrong address on the item, or negative customer feedback on the missing delivery date or the damaged item.

Also, it happens e-commerce sellers find difficulty getting a trusted third-party agency for logistics, for which, they have to perform profound research. Often, for cost-saving, sellers decide to work themselves. However, due to a lack of enough staff, the timely delivery fails, customers find better returning the products or mark a negative review on the same, which belittles the reputation of the company.

All these factors can be a game-changer for a newly set up e-commerce business, therefore, it is necessary to keep an eye on sales, and invest money in getting a quality and trusted third-party logistics agency for on-time delivery.

Keeping all the factors in mind on Challenges Faced by Sales, sellers must resolve the logistics issue and work on marking their performance in the e-commerce pool. As studied, India is one of the fast digitizing countries accounting for 3-4% of the retail market, and the e-commerce market will boom in the coming years with increasing online customers (approx. 300-400 mn customers may add up to 2025). Therefore, it is necessary to keep up with technical knowledge and expertise and you will rise your sales to great heights sure.