We’ve previously known Bumble as a female empowered dating app allowing users to mutually connect with people in their area. For those who might need some assistance in building their personal brand, however, Bumble is here to help.

Bumble is soon to launch BumbleBizz, which allows users to create a professional profile, existing separately from any previous dating profile. Users can include what industry they work in, information about their current job, education, and more. With user’s geographical information and a unique algorithm, companies and induvials will match based on compatibility.

Though it’s the 21^st century, typical dynamics between men and women are still perceived as men being the aggressors and women as submissive, which is exactly what Bumble is trying to change in all areas. One of their selling points is only allowing the female to message any male connections first, and this strategy still stands with BumbleBizz. According to Forbes, CEO and founder Whitney Wolfe said, “When there’s a chance to level the playing field, we’re going to take it every time.”

“It’s interesting, because there’s this age-old question of, ‘What do women want, what makes women tick?’ Well, it seems obvious – put a woman in charge and she will show you. And I think that is what we are beginning to see happen with apps like Bumble”, said Wolfe according to The Guardian.

So fellow feminists, what do you think?