For the longest time, I kept seeing these "Remember when" posts on Instagram and a lot of them were nostalgic but there was this one about birthday messages that caught my eye. It was about how people never write cute birthday messages to each other anymore. I found this extremely sad because I loved when I would get these long birthday messages from friends on my birthday. When I say birthday messages, I'm not talking about the social media posts with all the pictures, I'm talking about the deep, heartfelt private messages.
These messages are a culmination of everything I think this person should know how I feel about them as a friend and how they are as a person. It's a nice feeling to be able to read what someone close to you thinks of you. Sending all that positive energy towards them on their birthday is a sure-fire way to ensure they have a great birthday.
A birthday message is also a very sweet way of showing someone that you were thinking about them on their birthday. It shows effort without you having to go overboard. Even if you aren't spending the day with the birthday person and weren't planning on getting them a material gift, you're technically sending a virtual word gift. Personally, that is something I hold on an equal plane. Someone who clearly spent a lot of time and effort writing out a heartfelt message and someone who spent time and money to pick out a physical gift is both equally important.
It's a great reassurance method for someone who is generally anxious about any type of relationship/friendship. Whether you are aware of this in the person or not, either way, you will be making their day a little brighter.