Are there appropriate call-to-actions or easy navigation for the users? Does animation or big infographics look good right in the middle of the page?

Digital-first thinking of millennial consumers has led website design companies to put all their efforts into the website's aesthetics for adequate business growth. From the company's logo to website appearance and usability, today, web design services are all about maximizing the user experience, driving quality traffic to the site, and harnessing the power of the digital world.

User accessibility is the word of the year! Reaching out to the audience with the right message at the right stage is critical. And without a good user interface – it's hard to convert leads. It's essential to engage people with your website right from the first click.

Here's a process creative agencies work through to make any website user-friendly. With the right website – great things happen! Follow these guidelines to create an impressive website and boost your sales.

Top six strategies to boost sales with impressive, smart design decisions

1. Use Clear Navigation and Prominent Call-to-Actions

Ever heard the saying, don’t make users think! Navigation plays an integral role. Users who land on your website want to complete some action – they are looking for information or some product.

Unnecessary design elements and inappropriate call-to-actions will only overwhelm and make it challenging to accomplish the intended action. Design your navigation as cues to usher the user to your CTAs intuitively.

The CTAs are usually action words, like signing up, subscribing, or making a purchase. Use contrast colors or patterns to highlight your CTA and make them stand out. With thoughtful navigation and prominent CTAs, you can encourage the users to take the intended action.

1. Create Mobile-friendly design

Users are progressively spending more time on their mobile devices. Over 90% of users access the internet with a mobile phone. With such a broad reach, mobile-friendly design should be a vital part of every strategy.

Mobile commerce increased from $0.95 trillion in 2006 to $3.56 trillion in 2021. There are many strategies to focus on creating a mobile-friendly website. Start by using a responsive theme for your website. WordPress has many such themes.

Think about your goals and designs your CTAs accordingly. Focus on load times, simple menus, type, and size of fonts. Don’t forget to include a search function to help users save time.

The likelihood of users returning to your site increases when users can access your mobile site anywhere and anytime.

1. Include Social Media buttons

There are hardly any organizations that don’t integrate social media into their overall sales or marketing strategies. You can involve social media buttons in your website design to help users connect with you and increase engagement.

Once users subscribe for updates, it increases the prospects of users frequenting the website. Social media allows you to regularly interact and communicate with users via blogs, events, and polls. It makes it easy for users to like and share your content. In turn, helping generate more traffic for your website.

Placing the buttons on your website is relatively effortless, making the strategy very simple but highly effective.

1. Use consistent visual cues

Usability and aesthetics go hand in hand – and to make them work in unison – you need to keep your visual cues consistent. Visual elements can elevate your website. Style is not only a function – but a language to communicate with your audience and keep them engaged.

Use all visual elements collectively to weave a story to keep users intrigued and exploring the website.

One key point to note is to never overdo with visuals. Use appropriate images and videos that are in sync with your brand. Using photographs of your products or your staff can evoke authentic feelings. It will also offer a glimpse of what you have to offer, which can help create a lead or convert it into sales.

Make use of high-quality, optimized photographs and videos. At the same time, keep an eye on the website's or webpages' loading time. Do not overload and slow down the website.

1. Structure Adaptive Content

A visually appealing website is good, but an excellent design with good content is a winner. Content helps create a great user experience. There will be a disconnect if there is a discord between what users read and what they experience.

Providing insightful and thought-provoking content is an excellent way of building trust and creditability. Informative content will guide users in meaningful decision-making, thereby improving sales prospects.

The content doesn’t have to fill your whole website. Instead, it should be short and precise. No one wants to read multiple paragraphs in times of short attention spans. Decide a content theme and be consistent in your messages across various platforms.

Maintaining a consistent style, branding, and feeling is of vital importance. Lastly, the content will play a key role in SEO. So make sure to have clear headings and subheadings to help your page get a better ranking.

1. Use of WCAG for interactive website

There are over 1.2 billion people having different forms of disability. The web content accessibility guidelines (WCAG) were created so that websites can understand and incorporate design elements for the needs of people with disabilities. The design should incorporate elements that can help with various forms of disabilities.

If your website has videos, make sure to have captions so that people with auditory disabilities can access the information. For people with physical disabilities, ensure you have all the buttons easily accessible on the website. Do not make the pages so long that it becomes challenging to scroll up and down.

Wherever voice commands are used, make sure to have an option to type for people with speech disabilities. Lastly, ensure the website doesn’t use conflicting colors or flashing lights, as it can pose a challenge to visually impaired audiences. Ultimately, you would want to design a website that will encompass all types of users.

Take Away

So next time you plan to revamp or design a new website, remember that a website design is like construction. You have to make it usable for users to return to your site! Beauty, User-centered design, and Usability of the website go in unison to achieve maximum benefit for the business.

Simplicity, Accessibility, Relevance, and Consistency – Four essential things to keep in mind to communicate with your audience through a website. By following the above guidelines, you can engage with your audience, deliver the right message, and build new sales opportunities for your business.

Change the way of your approach, change your philosophy, and you are all set to open a powerful form of communication for your business!

Author Bio:

Brijesh Jakharia co-founded SPINX Digital in 2005 and takes great pride in crafting web and mobile marketing solutions for mid-market businesses to enterprises. Marketing is his passion, and the thrill to build a brand from the ground up has helped him craft successful brand stories for world-class clients. While not at work, he loves to spend his time on research and reading digital content stories.