As much as we'd like to pretend that we're mature enough to use best fragrance free shampoo and hair care products, and only focus on what the product does--we all know that isn't true. Fragrance matters. Not only does it uplift the senses and makes us feel fresh, but it is especially important in cleansing products for the body and hair.
Hair, in particular, has so many cuticles that it is the most capable of holding fragrance compared to other parts of our body. However, oily scalps often contribute to this problem, because they are more smelly thanks to fat-loving fungus and bacteria growing there. Not to mention, in summer, sweating is also a problem. Getting a shampoo that smells great helps treat this problem to a large extent.
Best fragrance free shampoo is a hair care product used for cleaning the hair by massaging it on the scalp with water and then rinsing it off. It is available in the market mainly for controlling dandruff, treating the colored hair, treating scalp allergies, and others. Herbs are the best gift of nature and are used to treat many ailments. This opens an opportunity for a new market segment in the shampoo industry where herbal shampoo is introduced which is chemical-free in nature. People nowadays are adapting more naturally inclined products and therefore popularity for herbal shampoo is also witnessing growth, specifically in the Asian countries.
COVID-19 Scenario Analysis:
Due to COVID-19, the beauty, and personal care industry is experiencing low demand among customers.
The consumers have limited their spending and changed their purchasing pattern due to this pandemic situation. They are shifting toward products that are safe and reliable. Brands are trying to give attention to their supply chain lines where they are trying to build strong e-commerce connection that products can be delivered safely at home to the customers.
Top Impacting Factors: Market Scenario Analysis, Trends, Drivers, and Impact Analysis
Nowadays, there is a lot of awareness regarding personal hygiene and usage of chemical free products. This is expected to drive the market growth of the herbal products in the upcoming years as this trend leads to motivate producers to manufacture more herbal shampoos to cater the need of the customers. It is also observed that most of the people prefer buying herbal products, which include shampoos through online channels due to factors like convenience, variety available online, and various offers &discounts. This encourages the herbal shampoo market to build strong connection with online channel partners. Businesses in this market segment are also introducing herbal shampoos with respect to different hair texture. People with curly hair use shampoos that help them to manage their hair, customers with thin hair prefer shampoo which is both organic and can help in giving volume to the hair, and others.
New product launches to flourish the market
New product launches help to meet customer expectations and cater to their needs that evolve with the changing trends. Recently, a new shampoo was launched named herbal shampoo, which had real herbs and is bottle-less. It is in the form of a tablet which can be transformed into a liquid shampoo by mixing with hot water. Customers in this manner can mix and match their own blend of shampoos according to their
needs. With this innovation, people can save a lot of their money.
Companies are also making sure that people who are vision-impaired can also utilize herbal shampoos. This is done by the use of tactile marking on the packaging.
Procter & Gamble has come up with a tactile bottle design for making it convenient for vision-impaired people to identify the difference between the shampoos through touch. The bottle has features like raised stripes which indicates that it is a shampoo bottle and a raised circle that indicates a conditioner bottle.
Key Benefits of the Report:
This study presents the analytical depiction of the Unscented herbal shampoo market along with the current trends and future estimations to determine the imminent investment pockets.
The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the Unscented herbal shampoo market share.
The current market is quantitatively analyzed from 2020 to 2027 to highlight the herbal shampoo market growth scenario.
Porter's five forces analysis illustrates the potency of buyers & suppliers in the market.
