Mattel, Inc. was founded in 1945 and has been doing the same thing since then. For 71 years, Barbie has had the same look, the same friends and the same boyfriend. But finally, the world's most iconic doll is joining the real world.
This has been a secret project two years in the making by Mattel, an evolution of Barbie as denoted by Mattel's hashtag, #thedollevolves. The first goal for the "new Barbie" is to be more diverse so as to allow young girls to relate the dolls to themselves, to their friends and to their family.
Mattel will be releasing the new Barbie dolls in their Fashonistas line throughout 2016. The first release is a set, available now, of new spy dolls with flamboyant outfits and colored hair. Other dolls include a president and vice president doll and a Game Developer career doll.
Overall, the new Barbie dolls will boast 4 body types, 7 skin tones, 24 hair styles and 22 eye colors. Joining the original Barbie will be a curvy doll, a petite doll and a tall doll. Also joining the Barbie line are larger feet (for the curvy and tall body types) and different sized clothing.
This evolution, as Mattel has been calling it, has drawn a lot of attention to the Barbie line since its announcement. Some people are excited to see Barbie making a change and becoming a more relate-able (and realistic) role model for young girls, yet some are outraged by the change to a 71-year-long tradition.
Others, however, are already questioning what other changes Mattel will be making to the iconic barbie line. Twitter users are already calling out for a "dad bod Ken" that will boast a beer belly to go with the new curvy body type.
Regardless of whether or not Mattel ever gives the public a "dad bod Ken," it would be great for the company to take this time and this evolution to partner with Anorexia Nervosa and Associated Disorders (ANAD) to further promote body positivity and healthy living. Through a partnership like this, Barbie could not only be a more diverse doll, but a true role model for self-love and a healthy lifestyle.