We love some things far too much. It may be a T.V. show, such as, "House of Cards," that we binge watch obsessively and talk about the characters on the show to the point that people question whether we are talking about real people or not. It could be a car that we spend hours and thousands of dollars on that toils away in the garage until late hours of the night. It could even be a certain video game in which we don’t just finish, but we search for all the possible Easter eggs and research game theories left and right about our particular current obsession.

Some people, though, have an addiction to a certain food or drink. Coffee and chocolate are common cravings that drive people crazy if they can’t have them, but mine is different. Mine is something far different entirely. I love Baked Southwestern Ranch Lays chips.

If you don’t know what I’m talking about, it’s no surprise. These heavenly chips were discontinued a few years ago. When, you ask? To be quite honest, this is still unknown. The Baked Southwestern Ranch chips started to slowly disappear off the shelves across the United States, and people really started to notice this definite decline in production. Lays quietly confirmed these nuggets of gold were not going to make a reappearance.

Consumers may be fickle at times, but they know what they want. There is something so undeniable about these chips. They are absolutely addicting once you have your first bag. Some baked chips get criticism because they are seen as flavorless, but this is definitely not an issue for these flavorful dynamos.

There is nothing like the subtle spiciness in these chips. Flavoring coats every inch of these chips, so you never have to run into the issue of missing out on taste. The flavor will uppercut you once you first try these chips because they are unlike any other. Hints of pepper abound, but it never gets too overwhelming because of the cool ranch undertones. The crunch of a baked chip is preferred over the greasiness of usual potato chips.

These chips have style, a certain luxuriousness about its creation. They are baked, which makes them healthier than the usual variety of potato chip, but you do not lose any flavor, as some would fear that healthier choices lack. They are also less likely to fall apart if you were to pair this chip with a dip, though it is definitely not necessary. The flavoring at the bottom of the bag could even be used in a ranch sauce to add a little kick.

I am not the only person who wants these chips back. If you search the Internet about these chips, you will find glowing reviews from many different people. I have added to the frenzy of praise by creating a Facebook group with my boyfriend succinctly named We Want Southwestern Ranch Baked Lays Back! The page has only been up since October 16, but we already have over 150 members and the list just keeps getting longer each day, which shows that people are very interested in this effort.

Lays made a huge mistake when they discontinued this particular version of baked chips. No other baked chips have this kind of punching flavor and elicit such an obsessive response in others. There is something truly special about these chips and I wish Lays would see this is very upsetting to the consumers that crave this chip constantly. The Baked Southwestern Ranch Lays chips stand tall above all other baked Lays chips, and I will devote my life to making these land back on the shelves.