While makeup trends in America come and go, there is always one trend that is consistent among European women: the no-makeup makeup look. You've probably heard of it, the simplest of the simple looks that is effortless and easy to apply. These women choose this as their go-to look because it makes them feel chic, classy and young looking. Instead of caking products on, it is preferred to have natural skin shining through.
It is not the objective to cover up everything in Europe. In their opinion, if every aspect of your face is done up and altered in someway, it sets the wrong example. It implies women feel the need to hide behind the face they have painted on or are pretending to be something they are not. This may be true for some people, but the amount of makeup someone applies can also be seen as something that raises their confidence. While Americans may feel insecure about birth marks or freckles and feel the need to make them invisible, the Europeans embrace the differences that set them apart and feel no need to layer concealer after concealer to hide their flaws.
Enhancing. It is all about enhancing your natural beauty to them. Less foundation, concealer, drawn-on eyebrows and over the top lashes. Instead of contouring, they prefer balance. Tinted lip-balm with some eyeliner, or a neutral lip with a little bit of blush. There is more of an emphasis on skincare rather than layering on products to produce an appearance of clear skin. For example, Bioderma is a rather favorite skincare brand among the Europeans.
How do you do your makeup? Do you think the European trend of no-makeup makeup should be integrated into the United States more?
