Everyone knows Amazon as the online store, where you can find anything. Amazon recently just opened up a brick and mortar store in Seattle. Amazon is doing the opposite of what other stores are doing; other stores are closing down their brick and mortar stores and opening just online because it costs less. Amazon will still have its online store but they think it will be beneficial to also have brick and mortar stores.

Amazon never had the chance to get the face to face sale because they were only online. Now they get to experience the sales floor with customers. But amazon had something better than face to face selling, data! Data is so important for online stores because you get into the customers “black box.” Amazon knows exactly what the customer is looking for and when. It is a great way to predict buyer behavior. Today amazon is the world’s largest e-commerce search engine.

In order to create an easy experience for the customer, Amazon uses the data to know exactly what the customer wants. The data allows for recommendations for the consumer. When the consumer sees the recommendation they want to purchase the product. Amazon knows its customers. Amazon creates a personal and informative shopping experience for its customers.

Because Amazon was only online they were able to sell their products for low prices. They did not have normal payments that other stores accumulate having a brick and mortar store. Amazon strived in the rising eBook generation because it was solely online. Borders cost could not compete with Amazon.

Amazon created this personal online world to shop while defying the rules of brick and mortar stores. Amazon’s innovation allowed it to make money in an untraditional way. Amazon knows that people still want that personal experience with bookstores; therefore, Amazon took advantage of this opportunity to thrive in a bookstore.

The Amazon store in Seattle directly depicts the personal experience costumer’s love. Amazon still uses the data from the online store to help the brick and mortar store succeed the same way the online store is. Amazon knows how their customers think. Amazon uses this information to help them in their physical store as well as their online store.

The store is a physical version of Amazon’s bookstore. All books are rated with stars one through four. Four being the best and one being the worst. The same ratings that are found online are found in the store. This helps with amazon’s branding because they are staying consistent with the Amazon name. Every book in the store comes with a written review from someone who has previously read it. The prices of the books are consistent with the online store as well. This gives readers piece of mind while making sure they get the best possible price for the book they want.

Amazon has come very far in the book selling areas. Now books are only a small portion of their sales. Amazon is an innovating company that is constantly changing. Who knows that is next for Amazon?