Amazon Dash: An Inconvenient Convenience | The Odyssey Online
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Amazon Dash: An Inconvenient Convenience

My Problem with Amazon Dash

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Amazon Dash: An Inconvenient Convenience
Amazon

Everyone reading this has ordered something at some point from Amazon. That is an assumption that is reasonable to make, as Amazon is the most popular and reliable online shopping market. Many people purchase from Amazon due to its quick shipping speed and best possible price on any platform.

Over the last few years, Amazon has been working on their same-day shipping service, based solely in large cities. I believe there are bike couriers who deliver the packages in about an hour. When I first heard about that service, I was a little surprised. Do people really need this type of shipping? I suppose it could be useful if you don't live near a Walmart and need a printer or something. Unfortunately, I bet there are some people who order a bag of Flamin' Hot Cheetos because he or she doesn't want to leave the lobby of a Call of Duty game.

The newest (and worst) service Amazon offers is Amazon Dash. The commercial Amazon has on its site for this is something out of 1984. The woman puts a coffee pod in her Keurig, then she uses a Tide pod for laundry, and then she puts a Kraft Macaroni and Cheese bowl in the microwave. The commercial plays basically the same procession in a loop until the woman is out of products. She then presses the new Dash button which automatically reorders the items. “Don't let running out ruin your rhythm,” a voice tells the audience. The Dash button has an adhesive on its back which sticks onto whatever surface is near the respective item.

The commercial implies a monotonous lifestyle. Not only that, but the buttons cost $4.99 per item. It costs more than some of the items themselves. Many of the buttons are for various brands of paper towels, toilet paper, and laundry detergents. Household supplies, mainly. There are a few under the grocery category for items like bottled iced coffee and iced tea. But what if you run out of Doritos and you do not want to run to the store to get more? Why would there be a button for that? Of course, there is not, but...

No, there is a button for that. There is a Dash button to reorder Doritos. The oddest one I found was a button for Trojan condoms. A wild world this 2016 is. Now, there are a few buttons that make sense. Baby formula and cat litter make sense a little bit. Those two items usually need to be purchased again regularly, so pressing the button a few days before you run out may make sense. I just cannot wrap my head around why it is impossible to pull out a phone from your pocket and order from there. We are most definitely not too busy to do that if we are lazy enough to simply press a button.

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This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
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