Why Aerie Will Never Lose Me As A Customer
Start writing a post
Lifestyle

Why Aerie Will Never Lose Me As A Customer

#aeriereal.

31
Why Aerie Will Never Lose Me As A Customer
Ad Week

Once upon a time, years and years ago it was time for me to buy "big girl" bras and panties. At the time, Victoria's Secret intimidated me; I would walk in and see a few hot-pink pieces of string sewn together labeled "thong," and I sure didn't understand what the point of that was. I would see rows and rows of racy bras with frilly bows and rhinestones, and that just was not my style. And on top of that, I would almost faint looking at the price tags. Instead, I went up the escalator and walked into Aerie which has been my go-to place for these things ever since.

In addition to Aerie's boho style as opposed to Victoria's ultra-sexy style, Aerie is constantly running amazing sales with their already-amazing prices. It is great for bargain shoppers like me. I constantly check their website and my email for news of sales. Their bralette selection is fire too. But the main thing that will keep me coming back for years and years to come is their #aeriereal campaign.

I remember a few years ago I was scrolling through Tumblr absentmindedly when I saw a picture of a gorgeous girl in a tank top and Aerie undies. Underneath the picture someone had written a short blurb about how this was an Aerie ad and that the photo had not been retouched, and Aerie was making a change to never retouch any of their photographs and will hire models that show all different body types. I looked back at the picture and noticed how beautiful she was with her freckles and smile lines. I remember immediately re-blogging that post and writing "this is why Aerie is the best." And to this day my love for this campaign remains.

While some are skeptical and go on and on about it being a smart marketing move; I believe whether or not it is, #aeriereal has already effected me positively. While I love being a woman, sometimes the pressures of the "perfect" body image can really take a toll on me. When I scroll through Aerie online or walk through the store, I often look at the photos and think hey, I got that same roll or pudge or freckle or stretch mark, and she's a model! This is a totally different experience than feeling like crap when I don't look like a Victoria's Secret Angel. I have had friends set their background on their phones to an Angel for "motivation," and we all know how social media gets when the fashion shows are on TV.

Aerie's decision to begin this movement is something I hope to see more and more companies do as others begin to realize how much influence lingerie and clothing companies have on women's attitudes towards their bodies. I urge all to support this campaign and know that the real you is sexy.

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
the beatles
Wikipedia Commons

For as long as I can remember, I have been listening to The Beatles. Every year, my mom would appropriately blast “Birthday” on anyone’s birthday. I knew all of the words to “Back In The U.S.S.R” by the time I was 5 (Even though I had no idea what or where the U.S.S.R was). I grew up with John, Paul, George, and Ringo instead Justin, JC, Joey, Chris and Lance (I had to google N*SYNC to remember their names). The highlight of my short life was Paul McCartney in concert twice. I’m not someone to “fangirl” but those days I fangirled hard. The music of The Beatles has gotten me through everything. Their songs have brought me more joy, peace, and comfort. I can listen to them in any situation and find what I need. Here are the best lyrics from The Beatles for every and any occasion.

Keep Reading...Show less
Being Invisible The Best Super Power

The best superpower ever? Being invisible of course. Imagine just being able to go from seen to unseen on a dime. Who wouldn't want to have the opportunity to be invisible? Superman and Batman have nothing on being invisible with their superhero abilities. Here are some things that you could do while being invisible, because being invisible can benefit your social life too.

Keep Reading...Show less
Featured

19 Lessons I'll Never Forget from Growing Up In a Small Town

There have been many lessons learned.

70772
houses under green sky
Photo by Alev Takil on Unsplash

Small towns certainly have their pros and cons. Many people who grow up in small towns find themselves counting the days until they get to escape their roots and plant new ones in bigger, "better" places. And that's fine. I'd be lying if I said I hadn't thought those same thoughts before too. We all have, but they say it's important to remember where you came from. When I think about where I come from, I can't help having an overwhelming feeling of gratitude for my roots. Being from a small town has taught me so many important lessons that I will carry with me for the rest of my life.

Keep Reading...Show less
​a woman sitting at a table having a coffee
nappy.co

I can't say "thank you" enough to express how grateful I am for you coming into my life. You have made such a huge impact on my life. I would not be the person I am today without you and I know that you will keep inspiring me to become an even better version of myself.

Keep Reading...Show less
Student Life

Waitlisted for a College Class? Here's What to Do!

Dealing with the inevitable realities of college life.

132388
college students waiting in a long line in the hallway
StableDiffusion

Course registration at college can be a big hassle and is almost never talked about. Classes you want to take fill up before you get a chance to register. You might change your mind about a class you want to take and must struggle to find another class to fit in the same time period. You also have to make sure no classes clash by time. Like I said, it's a big hassle.

This semester, I was waitlisted for two classes. Most people in this situation, especially first years, freak out because they don't know what to do. Here is what you should do when this happens.

Keep Reading...Show less

Subscribe to Our Newsletter

Facebook Comments