Thank you Aerie for being real with your customers. | The Odyssey Online
Start writing a post
Lifestyle

Aerie, Thank You For Being Real With Us

Aerie's #AerieREAL movement has been refreshing for women everywhere and here's why.

163
Aerie, Thank You For Being Real With Us

In This Article:

On June 10th, American Eagle's women's clothing and lingerie sub-brand Aerie released a new line of models. These models range in shapes, sizes, and colors but also include women with disabilities paving the way for the clothing industry.

On Aerie's webpage, women with diabetes, crutches, down syndrome, J-pouches, and stretch marks, are showing the reality of clothing and lingerie and it's already making a big impact. For the first time for a lot of women, they are seeing models that are realistic and relatable for them.

Aerie models with a J-pouch, crutches, and a wheelchairhttp://www.themarysue.com/aerie-real-campaign-representation/

While lingerie store Victoria's Secret has their token "angels" as models, the reality is that many women do not fit the frame that they see in print ads or commercials and may feel that they are not accepted or do not belong in the company's clothing.

Leaving out the diversity in Aerie's models for a moment, a recent study has shown that the average woman is a clothing size 16. As for the models, the Trade Show Models Agency says that 96% of female models weight between 75 and 150 pounds. This gap can be detrimental leaving the media to typically only represent thinner models, ignoring average sized women and their body types altogether.

In November of 2014, brand Calvin Klein failed at their half-hearted attempt to include a "plus-sized" model into their model line by introducing size 10, Myla Dalbesio.

"Plus-Sized" Calvin Klein model Myla DalbesioDimitri Hyacinthe

Dalbesio went on to discuss the difficulties with being what she referred to as an "in-between" size but full-bodied women everywhere were still understandably upset. Many felt that while it was wonderful that Dalbesio was the first size 10 woman modeling for Calvin Klein, the use of the word plus-sized was misleading and upsetting for many who were actively craving representation in media.

Other clothing lines such as Torrid and Lane Bryant work to offer fashion and confidence to plus-size women but Aerie is the first in its kind to mix models of color, models with disabilities, and full-figured women, covering all aspects of the modeling spectrum.

Models in Aerie's #aeriereal campaignhttp://www.aerie.com

Aerie also does not retouch their models allowing women to understand that imperfections are not synonymous with unbeautiful. Women who see Aerie's ads can always feel that they belong in their clothes no matter their appearance and that they should feel confident in their bodies regardless of anything that can be deemed imperfect.

A non-retouched aerie modelhttp://www.5wpr.com/new/aerie-ad-campaign/

In summary, Aerie's movement has allowed women ranging in body types and skin tones to feel loved, appreciated, and beautiful. Many women who have never shopped at Aerie are now considering the store simply because they feel that they belong as everyone should. So thank you Aerie and thank you for keeping it #AerieREAL.

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
Student Life

The Daily Struggles of Being a College Commuter

It's not all morning coffees and singing along to the radio.

204
The Daily Struggles of Being a College Commuter
morethanwheels

I've been in college for four years now. I spent half my time as a commuter and half as a resident so I've experienced both sides of the housing spectrum. One thing I've learned comparing the two is that my struggles as a commuter far outweigh anything I went through while living on campus. Commuters have to deal with the problems school brings along with a slew of other issues; I've filled up my gas tank in the worst kind of weather conditions and napped in random places in public more times than I'm proud to say of. This is a list of some of the most challenging aspects of being a commuter.

Keep Reading...Show less
Entertainment

15 Times Michael Scott's Life Was Worse Than Your Life

Because have you ever had to endure grilling your foot on a George Foreman?

2990
Michael Scott
NBC

Most of the time, the world's (self-proclaimed) greatest boss is just that, the greatest. I mean, come on, he's Michael Freakin' Scott after all! But every once in a while, his life hits a bit of a speed bump. (or he actually hits Meredith...) So if you personally are struggling through a hard time, you know what they say: misery loves company! Here are 15 times Michael Scott's life was worse than your life:

Keep Reading...Show less
Featured

12 Midnight NYE: Fun Ideas!

This isn't just for the single Pringles out there either, folks

17353
Friends celebrating the New Years!
StableDiffusion

When the clock strikes twelve midnight on New Year's Eve, do you ever find yourself lost regarding what to do during that big moment? It's a very important moment. It is the first moment of the New Year, doesn't it seem like you should be doing something grand, something meaningful, something spontaneous? Sure, many decide to spend the moment on the lips of another, but what good is that? Take a look at these other suggestions on how to ring in the New Year that are much more spectacular and exciting than a simple little kiss.

Keep Reading...Show less
piano
Digital Trends

I am very serious about the Christmas season. It's one of my favorite things, and I love it all from gift-giving to baking to the decorations, but I especially love Christmas music. Here are 11 songs you should consider adding to your Christmas playlists.

Keep Reading...Show less
campus
CampusExplorer

New year, new semester, not the same old thing. This semester will be a semester to redeem all the mistakes made in the previous five months.

1. I will wake up (sorta) on time for class.

Let's face it, last semester you woke up with enough time to brush your teeth and get to class and even then you were about 10 minutes late and rollin' in with some pretty unfortunate bed head. This semester we will set our alarms, wake up with time to get ready, and get to class on time!

Keep Reading...Show less

Subscribe to Our Newsletter

Facebook Comments