Email marketing is an extremely cost effective marketing tool. It can be used to convert people who are not interested in buying into prospects, to turn prospects into customers and to encourage individual buyers to make regular purchases. What are the advantages of email marketing over traditional marketing activities?
1. Email marketing is popular
You can reach your target audience using the most popular communication tool in the business world: E-mail is the most widely used technology on the Internet. Accordingly, by 2012 global spending on email marketing is expected to increase to over $ 2 billion.
2. Email marketing saves time and money
You have no print, postage or lettershop costs. Traditional direct mailings cost between $1 and $ 10 and have long production times. E-mail as an advertising medium reduces the costs per recipient to a few euro cents, and complete implementation is possible in a few hours. In general, the return on investment is up to 40 times greater than with traditional direct mail.
3. Regular customer contact
Regular customer contact is simplified by the flexible implementation options. Your advertising creates a memorable value that, compared to one-off campaigns, turns the lead into the customer and thus contributes to customer loyalty says esalesdata.
4. Increased sales
A response rate of 5 - 15% is not unusual for professionally carried out e-mail campaigns. The response rates to contacts obtained through the opt-in process are up to 50 times higher than those of classic banner advertising and 5 times higher than that of conventional direct mail.
5. Immediate results
The first reactions to the advertising material can be measured within a few minutes of sending an email campaign. 80% of all reactions to an email campaign are received in the first three days. Conventional direct mail takes several weeks to do this.
6. Measurable results
E-mail campaigns can be measured with extensive evaluations. With tests that are easy to carry out, you can measure which of your advertising materials achieve the greatest success. These findings can be used immediately in the next email campaign.
7. Personalization and target group-oriented approach
E-mail as an advertising medium enables you to personalize your message correctly. Target group-oriented selections and a differentiated advertising design allow you to adapt your offer exactly to the needs of the recipient within an email campaign.
