Driving under the influence is an issue that affects everyone in the world—whether they walking down the street, or driving to the grocery store. Several companies have created drinking and driving ads to help with the problem.
One from Bucharest, Romania and one from the famous car company BMW both got their point across and made it very clear how dangerous drinking and driving is. The Bucharest ad was enforced by the Bucharest Traffic Police with a chalk drawing of an Absolut bottle which was then pointed towards a collision between two cars with the slogan underneath, “Absolute Stupidity.” The BMW advertisement shows the devastating aftermath of a collision due to drinking by showing a prosthetic leg on a human's body.
Drinking and Driving is an idiotic and reckless decision, as the cops always say, “buzzed driving is drunk driving.” Having any amount of alcohol content in the body while behind the wheel can impair a driver's judgment and risks swerving back and fourth.
“Absolute Stupidity” is right, it is absolutely stupid to be drinking and driving. Not that this is a shot towards the Absolut company but any type of liquor isn’t safe when you are behind a wheel. Just think about the other people on the road or even on the sidewalks at any time of the day. The Romanian ad shows people what a stupid decision drinking and driving does.The colors used to contrast this ad make it seem as if it was like being interrogated due to the type of spotlight they use to portray the Absolut bottle. This just goes to show what one drunken choice does and ends in a tragedy like this.
As for the other ad, it is important to keep in mind when being born, people normally would have two legs,two arms, a head, a torso, two hands and two feet. The BMW advertisement is really taking a shot at their drivers because the ad assumes no one really wants to have a prosthetic leg, they just want to look nice and have the business looking image all BMW drivers have. But, starting out with having a normal body and then having to attach a foreign part isn’t really the most comfortable thing in the world. This ad can be looked at as a pedestrian or a driver because it can really happen to anyone in a drinking and driving accident.
The people that this message is referring to are upper-class luxurious car owners, especially BMW. BMW is usually known for having high-end businessmen with a very expensive taste for other types of alcohol. Absolut vodka nowadays is something you would see at a teen party scene; if you were to go to a casual business party you would most likely see top notch liquor.
Therefore, these businessmen need to care about what they look like. Image is one of the key things they have and they need to keep that sharp look and according to the ad, there can be no prosthetic leg in their way.“Accidents happen” is the saying today if someone makes a mistake. Driving under the influence isn't an accident, it is a poor decision made by people who are way too drunk to figure out what is right and what is wrong. Help out a friend by taking their keys away and calling them an Uber because no life is worth a stupid mistake.
