If there is one thing 21-year old Boilermakers and some with kids with good fake IDs can agree upon, it’s that Purdue’s bar scene is out of control. I mean, we have four bars and one of them is Jake's. I admit I have had a lot of good nights at those bars, but I don’t think anyone would be opposed to adding another one.  Wait, I hear Mad Mush is applying for a beer license, so we should be all good? In the wise words of Dwight Schrute, “False.” We need another bar that can add something else to spice up Purdue’s campus.

The Idea

While I was studying abroad last semester, one of the cities I visited was Barcelona, Spain. They have a bar there dedicated to a stock exchange system with alcohol. Essentially, the bar has a huge Ticker and instead of having all the different companies on the stock exchange, they have all the different types of alcohol they are serving. They are split on the ticker into hard alcohol and different varieties of beer. Every night there would be an initial set list of prices. So, let’s say that Corona is $1.50, Coors is $1 and Blue Moon is $.75.  Obviously, because Blue Moon is the cheapest, all the students would rush to get as much Blue Moon as they can. However, like the stock market, when a companies stock is purchased, the price goes up so the next time someone buys a Blue Moon, the price will rise to $2.00 where as Coors, which no one has purchased in a while drops to $.50. When Coors drops, there will be another rush to get those cheap beers. They had the same system with hard alcohol.

Every couple hours, or so, the “Stock Market” crashes and all prices drop drastically to, let's say, $.25.  Obviously, when this happens the bar will be overrun by poor college students trying to get a cheap drink.

The Catch

There is such a mad rush, that you don't know what order you placed your drink in. Since the price goes up every purchase, if you attempt to buy the drink quickly, but someone has already purchased ten $.25 cent Rolling Rocks, the Rolling Rock price has increased to $1 by the time you place your order. As soon as the bartender places the order in the register, prices change, but because you have already gotten your drinks you must give the appropriate dollar amount.

The Name

In the Stock Market, a bull market means the market is up, and a bear means it’s down. The question is often asked, is it a bull or a bear market? So, my name for the bar is Bull or Beer.  A play on words that gets the job done.
I believe this would be a huge success at Purdue and is something that would be extremely unique to our campus.
Trademarks pending.

Contact me at: cdonn58651@gmail.com or @cdonn51022