A Brand “Tiedyefor”
Start writing a post
Student Life

A Brand “Tiedyefor”

When life gives you quarantine, make tie dye.

1654
A Brand “Tiedyefor”
Photo By Hunter Lipp

In March 2020, when the world turned to binge-watching and Zooming with friends, cousins Hunter Lipp and Payton Riina turned to tie-dying. Months later, they are tie-dying into 2021 and still experimenting with new styles.

These cousins and neighbors now run a successful tie-dye business, @tiedyefor on Instagram, with an established and loyal customer base all across the country.

They started at the beginning of quarantine by locally selling 28 sweatshirts that they dyed in the backyard. "It was kind of a hot mess, but people loved it," said Lipp, who's a Penn State alum currently running Tiedyefor as her full-time job.

Riina, a current University of Florida student, explained how social media was a big part of expanding the business from just 28 sweatshirts to so much more: "We started on Instagram, just kind of posting to see who would buy, and then moms in our area would post us on FaceBook, and that helped get so many people to start following us."

As their business grew, their process also expanded and they were able to run a full tie-dye operation right from home. Lipp's brother helped transform the garage into a work station for the business in June, helping Tiedyefor become more organized.

And no matter how much bigger the business got, the family element remains an important part of what makes Tiedyefor so special: "Our parents are very involved in our business, going to the post office, folding for us, it's become a family business," Lipp said.

Riina added how creative influence from their family has led them to where they are today, "we've been creative people our entire lives, we've been around arts and crafts and color and creative things, so it's been with us." Lipp went even further to say, "it's ingrained in us."



Their creative lifestyles can definitely be seen through Tiedyefor's unique and intricate designs. Lipp and Riina go far beyond the classic rainbow swirl by putting out fresh designs like accordion style die, web style die, and with a variety of colors and patterns. They describe their designs as "very thought-out", finding inspiration in different aesthetics and color combinations. "We like to play with things and switch it around," Lipp said.



The cousin's personalities are each shown in their products, as Lipp brings her "loud" and vibrant personality into designs and Riina balances her out with her more refined, but still bright and vibrant personality. "You can definitely tell who thought out each piece," Lipp said.

Tiedyefor is still constantly growing on social media, gaining 8,729 followers since they started. Lipp has utilized features like Instagram live to connect with customers and gauge what's trending. "That's when people really get to see what we're putting out," she said, "that's how we show what's new". The Tiedyefor Instagram also features models in their collections, to show how the products look on.


Feed from @Tiedyefor Instagram

So what's next for Tiedyefor? "I'm always trying to reach higher and I'll never settle," said Lipp. This tie-dye empire has already accomplished so much, collaborating with other popular brands and dropping creative collections. But there's no stopping Tiedyefor, as they have new collections in store, and they're ready to bring color into your life.

tiedyefor


tiedyeforshoptiedyefor.com


shoptiedyefor

Report this Content
This article has not been reviewed by Odyssey HQ and solely reflects the ideas and opinions of the creator.
the beatles
Wikipedia Commons

For as long as I can remember, I have been listening to The Beatles. Every year, my mom would appropriately blast “Birthday” on anyone’s birthday. I knew all of the words to “Back In The U.S.S.R” by the time I was 5 (Even though I had no idea what or where the U.S.S.R was). I grew up with John, Paul, George, and Ringo instead Justin, JC, Joey, Chris and Lance (I had to google N*SYNC to remember their names). The highlight of my short life was Paul McCartney in concert twice. I’m not someone to “fangirl” but those days I fangirled hard. The music of The Beatles has gotten me through everything. Their songs have brought me more joy, peace, and comfort. I can listen to them in any situation and find what I need. Here are the best lyrics from The Beatles for every and any occasion.

Keep Reading...Show less
Being Invisible The Best Super Power

The best superpower ever? Being invisible of course. Imagine just being able to go from seen to unseen on a dime. Who wouldn't want to have the opportunity to be invisible? Superman and Batman have nothing on being invisible with their superhero abilities. Here are some things that you could do while being invisible, because being invisible can benefit your social life too.

Keep Reading...Show less
Featured

19 Lessons I'll Never Forget from Growing Up In a Small Town

There have been many lessons learned.

71004
houses under green sky
Photo by Alev Takil on Unsplash

Small towns certainly have their pros and cons. Many people who grow up in small towns find themselves counting the days until they get to escape their roots and plant new ones in bigger, "better" places. And that's fine. I'd be lying if I said I hadn't thought those same thoughts before too. We all have, but they say it's important to remember where you came from. When I think about where I come from, I can't help having an overwhelming feeling of gratitude for my roots. Being from a small town has taught me so many important lessons that I will carry with me for the rest of my life.

Keep Reading...Show less
​a woman sitting at a table having a coffee
nappy.co

I can't say "thank you" enough to express how grateful I am for you coming into my life. You have made such a huge impact on my life. I would not be the person I am today without you and I know that you will keep inspiring me to become an even better version of myself.

Keep Reading...Show less
Student Life

Waitlisted for a College Class? Here's What to Do!

Dealing with the inevitable realities of college life.

132567
college students waiting in a long line in the hallway
StableDiffusion

Course registration at college can be a big hassle and is almost never talked about. Classes you want to take fill up before you get a chance to register. You might change your mind about a class you want to take and must struggle to find another class to fit in the same time period. You also have to make sure no classes clash by time. Like I said, it's a big hassle.

This semester, I was waitlisted for two classes. Most people in this situation, especially first years, freak out because they don't know what to do. Here is what you should do when this happens.

Keep Reading...Show less

Subscribe to Our Newsletter

Facebook Comments