911 Used As a Marketing Gimmick? | The Odyssey Online
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911 Used As a Marketing Gimmick?

The tragedy of 911 has been attempted to be used as an economic gain

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911 Used As a Marketing Gimmick?

The 3,000 people lost in the 9/11 attacks hold great sadness and loss by the people of America. Unfortunately, the event of 9/11 is now seen as an economic gain for several businesses around the country. An ad for a mattress store was released of a women making insensitive comments about the crashing of the twin towers, with offending laughter and giggles following it. In the ad, mattresses are stacked side by side to represent the World Trade Center towers and the women declared her store having a "twin price." Two men than crashed into the mattresses, toppling them. The woman then turns to the camera and says, "We'll never forget," with an expression that portrays ignorance and feigning shock.

Another incident occurred where a Pepsi stand in a grocery store was formed as a "9/11", making us question further as to what this event truly means to Americans.

Here is some insight for the future of corporate America: 9/11 is not a marketing gimmick. It can not be used to pose economic gain. It was a tragic event that highlights a time in U.S history that destroyed lives, buildings, and the image of an entire religion and race. 9/11 is not your next Christmas, Valentines day, nor your next Black Friday. It was simply a tragedy.

Reactions to the scandal of these marketing gimmicks have reached people out of the U.S, who watch with sadness and betrayal for what they believed they thought America stood for. The impression our country is now receiving could perhaps be shown as desperate for one thing: economic gain.

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