If you're a business owner, chances are you've already considered using social media marketing to help get the word out about your business.
In fact, 82 percent of small business owners are using sites like Facebook, Twitter, LinkedIn, Pinterest, and Instagram to help grow their businesses. And if you are still standing on the social sidelines, there's never been a better time to get started.
Here are 10 reasons why social media marketing could be right for your business.
1. Social media helps get the word out
First and foremost — social media does, in fact, help get the word out about your business.
But even more important than the exposure, it provides you with the opportunity to grow relationships with your target audience. Your fans, followers, and connections are people who know your organization, have likely done business with you in the past, and will be most likely tell their friends about you.
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2. Social media is popular — really, really, popular
You don't need to be a dedicated reader of tech blogs or an expert in online marketing to know that social media is really popular among consumers.
According to the Pew Research Center, 65 percent of American adults use social networks , which means that social media will touch nearly every customer that walks through your door.
For most small businesses,Facebook — which has 1.7 billion monthly active users — is the jumping-off point for getting started with social media marketing.
With its extensive reach and dynamic functionality, there are very few businesses that couldn't benefit from having a presence on Facebook. And starting there will make it easier when you want to try something new.
Facebook business manager
3. Social media is cost-effective
As more social networks add algorithms that filter what users see in their news feeds, your organic content may get lost in the shuffle. Take advantage of the low-cost advertising features offered by the social networks to promote your content and special offers.
Most social media advertising is cheaper than traditional advertising, so you don't have to spend a lot of money to reach more people, increase your audience, and grow your business.
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4. Social media reaches all ages and demographics
Social media defies age barriers. A 2015 Pew Research Center study found that 65 percent of US adults are using social networks.
Between 2005 and 2015, usage among ages 30-49 has increased by 69 points from 8 percent to 77 percent. So, no matter how young or old your target audience may be, chances are most of them are already logging on and waiting for you to get started.
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5. Social media encourages two-way communication
Social media gives you the power to learn more about your audience, their interests, and collect feedback.
Ask your customers to share their thoughts, questions, and ideas to get to know them better. You can respond just as fast, without having to pick up the phone or worry the customer isn't seeing your response.
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6. Social media users are active
One thing you have to know about social media users is that when they say they are on social media, they are really on social media.
Social media users in the US check their accounts 17 times a day, according to an Informate Mobile Intelligence report. While a customer may visit your store once a week, they could see your social media posts in their feed multiple times during the week.
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7. Social media lets you share A LOT about your business
Social media sites are becoming the go-to place for consumers who want to learn more about a business. That's because these sites allow businesses to offer the most up-to-date information about anything from products, services, or upcoming events.
Also, much of your activity and profiles on social media sites can be made public, meaning they can be indexed by search engines — one more way to make sure your business or organization comes up as the answer when someone is searching for a solution to a problem.
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8. Social media is everywhere
Today, more than half of all Americans are smartphone users and more and more businesses are offering mobile-friendly experiences. The benefit of the increased presence of mobile activity in our daily lives is huge for small businesses.
Most major social networks, including Facebook, Twitter, Pinterest, and Instagram, offer free mobile apps that let business owners manage their presence on-the-go.
More importantly, these apps let customers connect to their favorite sites wherever they are. These users aren't just sharing updates from their own lives, they're searching for businesses, products, and services, and connecting with brands through their social channels.
Having a social media presence that's accessible via mobile can improve the chances of your business getting found when someone is searching for a place to eat or a product to buy, while on-the-go.
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