Here are 7 theories the fandom is going crazy about since Tay dropped the new music video and has released her new single, "ME!"
1. KALEIDOSCOPE- Possible album name.
If you have been here for a while in the fandom, you know that Tay loves to use that word in some of her other songs. "Kaleidoscope of loud heartbeats under coats" (WTNY). There is a visual representation of these lyrics in her new music video, where Brendon Urie visually represents what a kaleidoscope of loud heartbeats under coats looks like. Also, during the "I knew you were trouble" music video, she introduces: "It's like a kaleidoscope of memories, it just all comes back" (IKYWT). She does have pink hair now, just like in the "I knew you were trouble " music video. The new music video is the definition of a kaleidoscope, and she does warns us to learn how to spell.
2. COOL CHICKS- Possible collaborations.
During the new music video, another hint she leaves us is the wall of chicks. Dixie Chicks are found on this wall as well, so it could mean that she is doing a collaboration with them. Also, surrounding the Dixie Chicks are a whole bunch of other chicks with sunglasses meaning that maybe the new album contains a lot of collaborations with other artists.
3. LOVER
When Taylor Swift twitted that her album name can be found and her new single name on the music video, the fandom went crazy and broke a YOUTUBE worldwide record of 65.2 million views in 24 hours! Tay wouldn't just leave us the album name, she'd like us to investigate. The word LOVER was displayed during a scene of her wearing a hot pink dress at the top of a building. LOVER could be the name of her upcoming single and Kaleidoscope could be the possible album name.
4. Snake turning into glass butterflies.
During the very first scene of the music video, a pastel snake was displayed as it turns into a kaleidoscope of glass butterflies. This is the visual representation of the Reputation era coming to an end, and perhaps the old Taylor is dead, but she recreated herself. Although the whole Reputation era was about moving on past everything publicity made her go through, TS7 will be about how she recreated herself after the hard times.
5. Perhaps TS7 was written before Reputation...
During the whole drama with Kanye and Kim, perhaps Tay had already prepared this album but had to do Reputation instead to save her reputation. "This is why we can't have nice things" from Reputation is supposedly about how she wrote this album but it wasn't released because of the whole drama and her reputation would've been more destroyed after it. Which is a possible theory to the opening scene of "Look what you made me do" where she wakes up after being buried in a pastel dress, which could possibly be a dress from this era.
6. '60s Era
There are many references to the '60s era, and '60s outfits. It could perhaps mean that it will have a 60s vibe to it. Swifties are ready for it and lets bring the Red era outfits back.
7. COLORS
Besides recreating herself and being reborn, what could all these colors mean? Could this be a possible album name as well? COLORS? The rainbow lyric, the rainbow mural, the seven colors. A rainbow contains seven different colors.