Websites are often the primary point of interaction between the business owner and the prospective client, so if you don't already have one, it's definitely worth considering one.
If you run a business, having your own website is vital as it puts a face to your products/services. With a unique website you can show yourself in the online space and outperform your competitors.
While there are many cost-effective solutions, such as free website builder programs, we recommend that you contact a professional who can help you to adapt an existing template or create a completely new website.
Building a professional website requires care and considerable expertise. Here are 6 points to know before you start a website for your business.
Choose a short and catchy domain name!
Before you choose the right domain name, think about what exactly your brand is about. We know that finding the right domain name is no easy task. We recommend that you look for a name that has a lot of people searching for it and is related to your business, as it can make your product/service stand out. It is also important to choose a name that can be branded and is easy to remember! Unique domain names are easier for potential customers to find, and if they are catchy enough, they can easily spread in the virtual space said by David Kovacs the founder of a web development agency based in Hungary, Weboldal KészÃtés IO.
Pay attention to style!
When you're thinking about the style of your website, it's not just important that it matches the colour scheme of your brand. It's essential that it earns the trust of visitors to your site and encourages them to buy. The content, the images and the content should all reflect your brand identity.
Don't forget about responsive design! There is an increasing number of users who are surfing the web from a smartphone or tablet, so it's important that your website adapts to these interfaces and is user-friendly!
Fast loading
Did you know that website load time affects the user experience?
This can affect SEO, or search engine optimization, as well as website traffic. In today's fast-paced world, everyone is in a hurry and wants to view the current website immediately. Users don't wait. After a while, they migrate to a competitor's website, which can result in you losing a significant amount of conversions. In addition, Google ranks pages that load more slowly lower down the rankings, resulting in a drop in the time a user spends on a page.
Don't forget about content!
While it's not the only influencing factor, it's still key to get the message of your brand across to your target audience. The best way to do this is through the content on your website. Whether it's a new blog post or a promotion, you should update your website content from time to time. By doing this, you can build trust with your visitors and boost your own professional status!
Measure, measure and improve!
Once you have your new website up and running, it's important to be aware of the statistics of the visitors coming to your website and to track conversion activities! With Google Analytics metrics, you can see your website traffic in seconds.
Not only is this useful when you are running a campaign, it can also be used to monitor your website. It lets you see if target conversions have actually happened. If not, there could be a development problem.
+1 Get professional help!
As you can see from the above, website development is a complex and intricate process that requires professional work. Before you create a new website for your business, it's a good idea to seek the advice of a web development professional to ensure that your finished website will run smoothly in all situations.
