1. Brunch is not confined by the frustrating socio-historical traditions that accompany breakfast, lunch, and dinner, so your unique tastes cannot be questioned by food judgers. Raspberries and cucumbers? French toast and pizza? Cereal and salad? Have at it.

2. Brunch can be consumed at 11 a.m. noon, or even 2 p.m. -- or over the span of all four hours -- and thus allows you to eat to your heart's delight while living in the illusion of only having eaten one meal before dinner.

3. Brunch gives you a great excuse to sit and talk with friends for a leisurely start to your day, because eating a quickbrunch is simply inexcusable.

4. Brunch can also be a solitary activity if conversation before 5 p.m. overwhelms you and you would rather sip on the melancholy that only Tay can evoke.

5. The word brunch is fun to say, much more fun than dinner or lunch or breakfast; brunch has the crunch of a perfectly toasted piece of buttered bread, the color of a fresh fruit parfait, and the class of fresh squeezed orange juice in a fluted champagne glass. It also rhymes with important words: hunch, crunch, munch, punch, and scrunch.