The music industry is constantly evolving, cycling in new artists and genres with unique sounds and styles. Sometimes the phases of the music industry are not as great as the previous ones, but every generation has offered colorful, transforming music into the game. Today's music is even more innovative as artists continually experiment with their sound. Singers, songwriters, and musicians are evolving with our diverse society to make the music industry more inclusive yet distinct. Here are five of the most notable up and coming artists that are turning over a new leaf in the music industry.
1. BØRNS
Originally from Grand Haven, Michigan, Garett Borns is an indie-pop artist who released his first EP, "Candy," in 2014. His debut album, "Dopamine," was released in 2015 and he has been touring across the United States and Europe since then. His unique psychedelic-pop style and groovy, 1970s-inspired look are what have branded him as a kaleidoscopic music icon. When discussing the success of Dopamine, he describes his song as "a neurotransmitter that is released to give you, you know—it bathes the pleasure centers, basically."
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2. Leon Bridges
The "Coming Home" singer, born Todd Michael Bridges, is from Fort Worth, Texas. Unlike the new stylistic music of other artists, Leon Bridges is bringing back the smooth classics of the 1950s and 60s. His mantras consist of sweet love stories and gospel themes, reviving an older style of performing that has not been seen in a while. Complete with spiffy dress shoes and classic backup singers, Bridges brings an original flair to his modern music.
3. Oh Wonder
This London-based duo has not made a huge impression in the United States yet, but their alternative-pop style and mellow tunes are becoming more and more popular. Josephine Vander Gucht and Anthony West are the masterminds behind Oh Wonder, performing predominantly across Europe for the past three years. Not only do these two stand out for their unique musical style but also for their creative music videos—check them out here.
4. Travi$ Scott
This artist may be a bit more recognizable than the others mentioned, but rapper Travis Scott made the list because of his lesser known music. Born Jacques Webster, Scott has been recording and producing music professionally since 2012. With help from Kanye West and others, Scott released "Owl Pharaoh," a free album consisting of alternative rap and R&B tracks. Since then he has worked with The Weeknd, Chief Keef, Justin Bieber, Young Thug and many more to collaborate and produce music.
5. Halsey
Ashley Frangipane is originally from New Jersey and has been singing and songwriting since she was 17. Her debut album, "Badlands," was released in 2015 and gives personal, poetic accounts of life for the modern feminist. Halsey is known for promoting feminine confidence and power in her music and through her image. Her electropop style brings a uniquely authoritative voice to the seemingly restrictive music industry.
