The Atlanta University Consortium is the home of a lot of talented young men and women who seek to brand themselves or even a clothing line. I've taken the time to observe the brands that you will always see when you are walking through the Atlanta University Consortium. These brands are usually the product of students from the AUC or simply other colleges or universities. One should pay close attention to their marketing strategy and what makes their brand stand out when they are sold at our campus events, such as Market Friday at Spelman College,Hump Wednesday at Morehouse,and Market Thursday at Clark Atlanta University. Three of the tops brands include : God Is Dope, College Life Swag, and HtDgWTR.

God Is Dope (godisdope.com)

God Is Dope is a Christian based lifestyle brand whose mission is to bring awareness to God. This includes the use of clothing and even inspirational blog post. 10% of the money earned by God Is Dope is donated to a charity of their post. This brand is usually sold at the Spelman College Market Friday and the Clark Atlanta University Market Thursday. This brand has also been worn by celebrities and featured on televisions show, such as Draya from "Love and Hip Hop" and Jermaine Dupri in "The Rap Game."

College Life (collegelifeswag.com)

This brand is specifically targeted towards the AUC. It features many forms of clothing, such as sports bras for women, t-shirts, and even hoodies. College Life Swag can be purchased in the Morehouse Book Store or even at the Spelman College Market Friday. This brand promotes healthy living in a fashionable way and aims to display those feelings of "late nights and early mornings" through branding.

HtDgWTR (htdogwtr.com)

This brand aims to attract the attention of campus life, but to also expand worldwide to every group, race, gender, and culture. This brand features tee shirts, dresses, jeans, jackets, hats, jewelry, baby wear, car exterior and interior, and bathroom accessories. This brand is often sold at the Spelman College Market Friday, as well.

So, are you hip to the latest trends in the AUC? Don't wait to purchase these hot brands until it's too late. The items are affordable for all customers.